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Ebook108 pages1 hour
Global Sales: Sales 12.2
By Leo Gough
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About this ebook
The sales function is the front-line of any business. Keeping up with the latest sales techniques is essential, as well as ensuring you have a motivated, incentivised and focused sales team well-versed in the basics of selling, from identifying new prospects and getting repeat business to closing the deal. This module gives essential insight into all the key sales drivers such as account management, handling complex sales, selling services, FMCG selling, customer relationships and self-development for sales people.
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Author
Leo Gough
Leo Gough is an experienced investment writer’ a financial journalist and a dedicated private investor. He is the author of several books, including: The Financial Times Guide to Business Numeracy, How the Stock Market Really Works, Going Offshore and Asia Meltdown. He is also the UK editor of Taipan, a newsletter on direct equity investment in emerging markets.
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