Stellar Customer Service Keeps Upscale Lingerie Shop in Business
Tucked into Denver's tony Cherry Creek North shopping district since 1997, SOL (Store of Lingerie) has seen plenty of bigger businesses--including national brands--open in the area, only to fall flat. All the while, SOL has thrived in its original location.
The boutique is unapologetically swanky, with bras running well over the hundred-dollar mark. So how does an upscale shop stay in business when consumers can easily order from one of the more budget-friendly online brands?
"The only reason we've remained open through tough economies is gratitude," says Cindy Johnson, who owns SOL with her s
