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Publicity And Marketing Magic For Writers: How To Build Your Writing Platform And Sell More Every Day

Publicity And Marketing Magic For Writers: How To Build Your Writing Platform And Sell More Every Day

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Publicity And Marketing Magic For Writers: How To Build Your Writing Platform And Sell More Every Day

Length:
82 pages
2 hours
Publisher:
Released:
Oct 12, 2017
ISBN:
9781386270942
Format:
Book

Description

Write, and publish, and promote your writing... You can change your life as a writer in an hour, when you discover the art of publicity and platform.

This book helps you to take charge of your writing and your life… 

In today's world writers have power. You can write something in a hour, and within minutes make that something available to millions of people.
 
There's never been a better time to be a writer. If you can craft words, the world is your oyster.

How to sell more of your writing…

To sell more of your writing, consider these three words: marketing, publicity, platform.

People need to know you, and know about your writing. The more people who know about you, the more people will buy what you create.

In this book we look at:

* What marketing and publicity mean for writers in today's ever-changing world;

* What gets attention, and why;

* How to decide what to write, and how to make what you write publicity-worthy;

* An on-going process to build your platform and win attention;

* Public relations and publicity for writers, bloggers, content creators, copywriters, and authors;

* Seven days to platform: create your personal platform to build a successful career in just seven days.

Let's get started.

Publisher:
Released:
Oct 12, 2017
ISBN:
9781386270942
Format:
Book

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Publicity And Marketing Magic For Writers - Angela Booth

Publicity And Marketing Magic For Writers

Publicity And Marketing Magic For Writers

How To Build Your Writing Platform And Sell More Every Day

Angela Booth

Angela Booth

Contents

Title

Introduction: words and money - the struggle for attention

The magic of YOU: discover your writing's potential in today's connected world

Marketing, publicity, and platform: a magical combination

Platform basics: your readership consists of buyers

STOP: create and sell - create a product NOW

A quick publicity (PR) campaign: create one TODAY

Public relations (PR) for writers: news releases today

Using social media for PR (publicity)

Your blog: the heart of your social media activities

Write a press/ news release today

Seven days to platform: day 1 - targeting/ goals

Platform: Day 2 - landing pages

Platform: Day 3 - set up your PR campaign

Platform: Day 4 - focus on landing pages

Platform: Day 5 - write your press release

Platform: Day 6 - the body of your press release

Platform: Day 7 - make the news

Powerful press release strategies YOU can use to build your platform

Onward: do it your way

Appendix: your press release template

A snippet from Savvy Book Marketing - Strategies For Busy Writers Who Don't Have Time For Marketing

Also by Angela Booth

About the Author

Title

Publicity And Marketing Magic For Writers: How To Build Your Writing Platform And Sell More Every Day


By Angela Booth


Copyright © 2017 Angela Booth.

All Rights Reserved. No part of this work may be reproduced in any form, anywhere, without prior written permission from the author.

Angela Booth is a copywriter, author, blogger, and writing teacher. Thousands of writers have benefited from Angela’s blogs and writing programs over almost two decades.

You can contact Angela on social media, or via one of her blogs.

Book description

Write, and publish. Change your life in an hour. Discover the art of publicity and platform.

Take charge of your writing and your life…

In today's world writers have power. You can write something in a hour, and within minutes make that something available to millions of people.

There's never been a better time to be a writer. If you can craft words, the world is your oyster.


Sell more of your writing…

To sell more of your writing, consider these three words: marketing, publicity, platform.

People need to know you, and know about your writing. The more people who know about you, the more people will buy.

In this book we look at:

* What marketing and publicity mean for writers in today's ever-changing world;

* What gets attention, and why;

* How to decide what to write, and how to make what you write publicity-worthy;

* An on-going process to build your platform and win attention;

* Public relations and publicity for writers, bloggers, content creators, copywriters, and authors;

* Seven days to platform: create your personal platform to build a successful career in just seven days.

Let's get started.

Introduction: words and money - the struggle for attention

Hi fellow writer


Welcome.

There's never been a better time to be a writer.

Today, you can write something in an hour which can change your life — or someone else's life. You can write something in eight hours which will make you thousands of dollars a day, and give you an on-going income for life.


Words and money: the challenge

Yes, there's money in words, but there's a HUGE challenge for creators too.

It's this.

Writing is an art, as well as a business. These two activities require very different mindsets. How do you develop and maintain your creativity, while also focusing on hard-headed business strategies?

If you're struggling with this, I'm not surprised…

Please take heart, you're not alone.

Publishing today is a struggle for everyone, because the world of words and money has not only changed, it continues to change.


From the 1990s to now, the world of publishing has changed — it will continue to change

Way back in the mid-1990s, I went to a presser — a launch and press conference, held by a mainstream, highly successful newspaper publishing company in Australia. The company is huge. It's been publishing newspapers for almost 200 years.

At the time they served alcohol at pressers, and there was food, which shows you how long ago it was. This venerable publishing company was in the vanguard of newspaper companies. They'd launched a website, hence the presser.

I was thrilled. Happy days: mainstream publishing companies had recognized the web's potential. This was wonderful news for writers.

I'd managed to get my my first Internet connection a decade earlier. In the 1980s, the web wasn't even a gleam in anyone's eye. I could see the world changing however, and was beyond excited that this publishing company saw that too. They meant to harness the web for their business.

The road to hell, as they say, is paved with good intentions.

Fast forward 20 years, and that wonderful publishing

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