Mobile Apps Revolution by Hillary Scholl by Hillary Scholl - Read Online

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Mobile Apps Revolution - Hillary Scholl

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Table of Content


Chapter 1. Mobile App Marketing: An Overview

Chapter 2. Why your business needs a Mobile App?

Chapter 3. Important Mobile App marketing strategies

Chapter 4. App Store Optimization: What app marketers should know?

Chapter 5. Developing a Successful Mobile App

Chapter 6. What does it cost to make an App?

Chapter 7. Using Facebook App Links: A powerful tool for mobile app  marketing

Chapter 8. The Complete Guide to Push Notification on Mobile App

Chapter 9. Boost your customer loyalty program with a Mobile App

Chapter 10.  How to promote your Mobile App on Google Play Store?

Chapter 11.  Commendable App Monetization Strategies

Chapter 12.  A Guide to Mobile App Performance Metrics

Chapter 13. ­­ Mistakes You Must Avoid If You Want Your App to Be Successful

Chapter 14.  Latest Mobile App Marketing Trends to Boost Conversions

Chapter 15.  Case studies 



By the end of 2020, the global market of mobile app will reach $189 billion.

In present times, marketing is the key necessity for businesses in order to make it successful in domestic as well as in the international market. No matter, it is any consumer product, services or a mobile app, your efficient marketing by comprehending its latest trends give your business winning position.

Similarly, for making your mobile app successful in terms of number of downloads, user’s engagement and monetization, you should know the latest mobile app marketing trends that also help in boost conversions.

Hence, to stay competitive among million of apps, your app need to follow the recent trend of marketing. Even though 85% of mobile time is spent by users on apps, they spend 84% of time on hardly 5 apps.

Hence, comprehending the power of app marketing and make it efficient in order to generate user’s interest, boost conversions and create mobile app loyalty, it is significant to understand the recent app marketing trends and how apps work and monetizing them to boost revenue.

We have put together all the resources you need to help you succeed with your mobile app marketing Strategy.

In this high-impact Training Guide, we’ll walk you through the exact process of developing a successful mobile app, ASO, best practices of app marketing, the latest trends in the industry, best app monetization strategies and much more. And we’ll give you everything you need to pick up those engaged and loyal subscribers.

Happy Learning!

Chapter # 1

Mobile App Marketing: An Overview

What is Mobile App Marketing?

Mobile app marketing is about interacting with your users through their entire lifecycle—from when they first hear about your app, to when they become a loyal and regular user. To do this effectively, you have to figure out who will use your app, where to find those people, what to say to them, and what they want from you.

The typical way to think of mobile app usage is as a sequence of stages, or funnel. There are many funnel stages, but here’s a simplified view.

Acquisition is the first step in a user’s interaction with your app. How do you get them to download and install your app in the first place?

Activation is next. The exact meaning of user activation differs from app to app, but in general, activation refers to a user’s first actions, such as adding their email address or making an initial purchase.

Retention means turning your app into a regular destination for your user.

The funnel concept is useful as a model, though in reality users often go back and forth between stages, so you may also hear this referred to as the "mobile engagement loop".

Each stage requires different strategies and tactics, and each is required for a successful mobile app marketing strategy.

Mobile App Acquisition

The first part of building a successful app is, of course, getting people to use it. From a messaging perspective, you have to convince a prospective user that your app can solve a problem they have. Some of the most common channels for sending these messages include:

Social. One of the most popular app acquisition channels. Unless you already have a large audience, paid social advertising, in particular, is likely to be the most effective channel. An even more effective channel, once your app has traction, is getting users of your app to recruit their friends as users.

Real-world incentives. Offering a product giveaway, sweepstakes entry, or some other tangible reward in exchange for an app install is a common strategy. One pitfall of using real-world incentives is that users who sign up this way may end up immediately removing your app as soon as they’ve received their reward.

Search advertising. Google Play and Apple’s App Store both offer in-store advertising that app managers can purchase to drive downloads. Ads appear when users search for specific app keywords—for example, ads for mobile payment apps might appear when a user searches send cash. Search advertising can also be purchased through platforms like Google AdWords, so that someone searching Google from their phone for buying a home sees an ad for your real estate app. The link then goes directly to your app store page.

App cross-promotion. If you have more than one app, a good way to acquire users is to use one app to promote another. For example, if your company produces a restaurant database, you can put ads in it that refer to your travel app, since users who are interested in one might be interested in the other.

App store listing. App stores require text and picture descriptions of every app. Writing your listing thoughtfully is critical to convincing users to download it. The text in your listing influences, among other factors, whether users will see it as they look for apps in your category.

In determining an acquisition strategy, it’s important to keep track of your cost per acquisition, or CPA. Some channels—like your app store listing, or a webpage, or organic social posts—don’t cost anything, but are time-consuming. Others—like paid ads—can be expensive, but are easier to optimize and scale. Determining the right balance of acquisition activities is critical for the long-term success of your app.

Comparing the CPA to the lifetime value of your customers will tell you whether an acquisition strategy is worth the money and time