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Stop Advertising, Start Branding: How to Build the Brand that will Build your Business

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Length: 200 pages4 hours

Summary

New trade partnerships are opening up ini SE Asian countries and their governments can no longer protect local businesses from more aggressive and better financed international firms. This is the first book specially written for CEOs of small and large companies in Asia who want to build brands to make sure that they not only survive but thrive.

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