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Your brand draws customers to your business. Here are the elements you should consider when designing it.
A new history of the essay gets the genre all wrong, and in the process endorses a misleading idea of knowledge.
Maybe the future is finally here.
WHEN CYBER-HACKERS overtook parts of Ukraine’s electricity grid last December, plunging more than 200,000 people into darkness, the unprecedented attack sent utility companies everywhere scrambling to address long-standing vulnerabilities in their ow
The trendy concept is in high demand among educators, but its specifics are vague.
Another study argues there was no sea-surface slowdown in warming.
Zuckerberg often muses on management. Here, a selection of quotes from public Q&As posted on Facebook.
It's time to give yourself a break.
IN OUR GLOBALIZED, TECHNOLOGY-DRIVEN world, we have convinced ourselves that the route to excellence and progress lies in specialization. Consider entrepreneur Peter Thiel’s recent argument that workers should make a lifelong commitment to a single c
Scientists have recently begun to re-examine a scary question: Will a crucial ocean current shut down?
David Biello, author of The Unnatural World, talks about the paradox of climate change in the Trumpocene.
Leonardo da Vinci never stopped exploring and challenging conventional wisdom. And neither should you.
A new technique that lets scientists edit DNA with ease is transforming science—and raising difficult questions
Making clear-headed decisions is the ability to see beyond your entrenched biases and move your business forward. Here's how to do it.
'Learn the rules like a pro so you can break them like an artist.' – Pablo Picasso
Rather than looking at typical benchmarks, we focus on the ideas, almost all fueled by passion and implemented by strong leaders.
Based out of Duke University, the Startup Lab wants companies to consider customer behavior in the design and the features of their products.
Hesitant to spend $300 for a pair of headphones? We've got an alternative.
If used right, predictive analytics can take the guesswork out of understanding your customers so you can maximize sales opportunities.
These startups have created tools you didn't know you needed, from a platform to improve the interviewing process to automated wealth-management services and more.
New research suggests the moon was the result of a series of smaller collisions rather than a single catastrophe, contradicting a theory that has been widely accepted for over 30 years.
JOHN RICE WHEN A COMPANY INVESTS IN A country, it asks: Do we have the right people with the right capabilities? This makes people think of new facilities, new jobs. Too often they forget the importance of developing new skills. Most educational sy
For families whose children use more than their fair share
ABOUT FIVE YEARS AGO, WHEN THE first generation of wearable fitness trackers became popular, they were heralded as the dawn of a revolution. Health experts and businesspeople alike said that giving people access to real-time calorie-burning and step-
Why are students still using calculators?
The key to developing employees with oomph is communication.
Great people, no matter their field, have similar habits. Learn them and then use them in your own quest to greatness.
You can use big data without going broke if you follow the advice of Scott Martineau, cofounder of Infusionsoft, a small-business software provider.
IT’S EASY TO DISMISS PEOPLE WHO believe things that are factually incorrect—that vaccines cause autism, for example, or that climate change isn’t real. But if we really want to change how they think, we need to take an honest look at what’s driving t
Anyplace with Wi-Fi, for starters.
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