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Digital Marketing Planning
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Digital Marketing Planning
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Digital Marketing Planning
Ebook157 pages1 hour

Digital Marketing Planning

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About this ebook

A practical and concise resource that makes sense of the complex, constantly changing world of digital marketing by approaching it from the perspective that everything starts with a solid plan. It is designed for business managers to use as a reference to shape and lead their digital marketing direction with confidence. It provides a functional framework to develop an effective plan without getting into a granular level of technical detail. Set your digital marketing direction, allocate resources and tightly control your campaigns to increase ROI (and stay sane!).

LanguageEnglish
Release dateFeb 19, 2018
ISBN9781370851867
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Digital Marketing Planning
Author

Emiliano Giovannoni

Emiliano Giovannoni is a seasoned digital marketing manager and consultant based in Brisbane, Australia. With vast international experience and a notable track record gained running digital marketing functions in competitive markets including the United Kingdom, Europe and Singapore, he has led digital marketing strategy for organisations ranging from publicly listed multinationals to VC-funded start-ups to drive revenue growth, deepen market-share, and foster client engagement in highly competitive market sectors including consumer finance, web and SaaS services and e-commerce retail. Emiliano is an Australian Marketing Institute Associate Fellow & Certified Practicing Marketer (AFAMI CPM)

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