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People Problems?
People Problems?
People Problems?
Ebook89 pages53 minutes

People Problems?

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About this ebook

In one of the most compelling business success books of the year, you get clear, practical steps to dramatically increase productivity, profitability and employee engagement

You want more success with greater ease and less stress. People are the only thing standing in the way.

Let’s face it: all business problems are people problems! Even process and technology problems are people problems. People develop, select and maintain your technology and processes. With the right people doing the right jobs in an environment that brings out their best qualities, these problems are prevented or solved! 

Today’s rapidly changing, unpredictable world cruelly turns dominant companies irrelevant or out of business almost overnight. People hold the key. Will you make wise choices?

This book will show you a simple, practical approach to optimizing your workforce and tapping into the potential that’s there waiting. Now you can go from survive to thrive.

How do I know? I'm Brad Wolff, the people maximizer. I specialize in workforce optimization to help companies gain a competitive edge through their “human potential resources.” I've spent more than 20 years in the talent acquisition and retention business. I have a Professional Coaching Certification, a certification in Managing Change in Human Systems and 10+ years’ experience working with and understanding the pros and cons of multiple assessment tools. I wrote this book because my passion is empowering people to create the business success and life fulfillment they desire. In today's business world, that's impossible without making the most of your people.

In this book, you'll learn:

  •  How to turn your people problems around and create people solutions in your organization
  •  How to increase your employees' productivity and motivation in a deep, lasting way
  •  One key success secret you can learn from Google, no matter where you are in business
  •  How to inspire your workforce to adopt better habits, create employee connection, and work as a team
  •  The crucial 7 steps you can take to optimize your workforce
  •  The keys to transformational improvement in your company (not just incremental or temporary change)
  •  How to turn your people into your greatest competitive advantage
  •  Bonus: Key point summaries at the end of each chapter to help you lock in what you learn
  •  Bonus: Coaching questions to help you apply these concepts to your business, so you can start building your competitive advantage right away

Buy this book now to transform your organization and turn your people into your greatest asset.

Release dateMar 20, 2018
People Problems?
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    Book preview

    People Problems? - Brad Wolff

    People Problems?

    People Problems?

    How to Create People Solutions for a Competitive Advantage


    Brad Wolff


    This book is dedicated to everyone, since we’re all in this together dealing with the same basic life challenges.

    Table of Contents




    Book Bonus: Download the audiobook free!

    What if your organization’s future is not very bright?

    We can either change our mindset or suffer the consequences

    How much time do you spend working in your second job?

    You don’t have to Google culture to learn from Google’s culture

    But really, how practical is it for us to change our culture?

    Building your competitive advantage: The seven-step process to optimizing your workforce

    The key to changing our habits

    People change for themselves, not others!

    Do you want small improvement or transformational improvement?

    What type of future do you foresee for your organization?

    About the author

    Copyright Notice


    There are too many people who have impacted my life and this book to possibly mention. For practical purposes, I will mention the most obvious ones. My deepest gratitude to:

    Behnaz Khodayari, my loving, cherished wife. Her unwavering belief, encouragement, love, trust, and faith in me are a critical part of this work and my life.

    My parents, Lou and May Jean Wolff, for creating a family culture that encouraged me to be true to who I am and not to give in to the expectations of our mainstream culture.

    Cara Stein for editing, cover design, collaborative advice, encouragement, and publishing.

    Jack DeLamater for many years as a business partner and friend, providing support, encouragement, trust and patience, along with editorial comments and suggestions for this book.

    Neel Majumdar for suggesting that I write this book. Without his suggestion, it probably would have sat in my list of someday I’m going to…

    Everyone who provided editorial comments and suggestions (in no particular order): Joe Melnick, Danny Timblin, Lynn Taylor, Cynthia Spradlin, Daryl Conner, Keith Wolff. Their feedback and suggestions were instrumental in this effort, and I am grateful.


    We’re all taught the correct way to manage organizations and work with other people. The only problem is that the way we’ve been taught often doesn’t work very well.

    We’ve all learned the same tools, techniques and strategies—not just in school, but also in our culture at large. We’ve seen them applied across organizations, in all kinds of situations. The people who lead businesses and governments use them. It’s the same everywhere, and most people seem to agree that these methods are correct. I know I did.

    For much of the first 57 years of my life, I was committed to a hard-headed, self-righteous approach—just like I saw in successful people everywhere I looked. I learned it well and applied it diligently. And the more I saw the same approach reflected in leaders and the people around me, the more sure I was of its rightness—and thus, my rightness.

    Only one thing troubled me: It did not appear that this way of life was working well for me… or for the organizations I was familiar with. Instead, it created dysfunction, unhappiness, and destructive conflict.

    I assumed that these conditions and their consequences were a natural part of life—simply the unalterable reality of human existence. I didn’t know any other way, and it seemed that most people around me didn’t either.

    Of course, by believing that this was true, I didn’t challenge my beliefs or look for better options. With that mindset, this reality was locked in for me and would continue as my reality indefinitely. This is my view of why it is so easy to get stuck in problems and see no way out.

    I’ve always been a little envious of people who have had major aha moments or epiphanies that suddenly shifted their lives. That has definitely not been my personal experience, but I remain hopeful of experiencing one before I die. Instead, I’ve been shaped primarily by my struggles to progress in a manner that’s much slower than what I’ve wanted.

    As my process of waking up has slowly meandered along, I’ve learned that many of the things I believed just aren’t true. They’re simply premises that I accepted from those around me. My beliefs and behavior were almost entirely learned from my cultural conditioning, and I assumed that they were true without giving it much thought. But many of the things

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