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    Publish Like the Pros: A Brief Guide to Quality Self-Publishing
    Publish Like the Pros: A Brief Guide to Quality Self-Publishing
    Publish Like the Pros: A Brief Guide to Quality Self-Publishing
    Ebook86 pages50 minutes

    Publish Like the Pros: A Brief Guide to Quality Self-Publishing

    By Michele DeFilippo

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    About this ebook

    Publish Like the Pros: A Brief Guide to Quality Self-Publishing is a must-read for new authors who want to get it right when self-publishing their books. Self-publishing is a perplexing and ever-shifting landscape; it’s easy for new authors to get taken in by self-publishing companies that promise the moon but don’t deliver. In just 88 pages, Publish Like the Pros takes the confusion out of self-publishing and gives authors the six steps to publishing quality professional books that don’t scream “I’m self-published!!” The self-publishing author will find everything he or she needs to get started, including cover design, book titles, typesetting, editing and proofreading, and a special chapter on book distribution, pricing and marketing.


    Written by a book designer with years of experience working with both first-time authors and seasoned publishers, Publish Like the Pros speaks directly to new authors who want to publish a book that they can feel proud of and that sells!

    LanguageEnglish
    Publisher1106 Design
    Release dateFeb 10, 2023
    ISBN9780985489922
    Publish Like the Pros: A Brief Guide to Quality Self-Publishing

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      Book preview

      Publish Like the Pros - Michele DeFilippo

      Introduction

      IF YOU ARE READING THIS BOOK, then you are considering self-publishing as a way of making your book a reality and putting it into the hands of your readers. Self-publishing is a great choice; there is almost nothing more satisfying than giving birth to your own publication. However, self-publishing is a process that is potentially fraught with confusion and pitfalls if you don’t understand the process and the players—or choose the right team to work with you.

      This book takes a no holds barred approach to describing the process of turning your manuscript into a professional book. We take an honest look at the steps involved to self-publish a book and the decisions you must make along the way. We also offer you a peek into the self-publishing industry, which will provide you with valuable information that is guaranteed to help you navigate the world of self-publishing.

      First, let’s make an important clarification regarding print-on-demand (POD) companies and self-publishing. POD printing is an alternative to traditional offset printing, where a set quantity of books are printed and sent to a distributor. POD companies print only enough copies of your book to satisfy immediate orders. They will print and ship the required number of copies to you, a distributor, Amazon, bookstores or customers. Anyone can order POD services; authors can go directly to the POD company and set up their account. It is not necessary to go through a self-publishing company in order to get POD services, although self-publishing companies would have you think otherwise. In fact, many self-publishing companies have gone so far as to merge self-publishing and POD printing into something called POD publishing, leading authors to think that the only path to POD is through them, while the truth is they use the same POD companies that you can contact yourself.

      It’s not necessary (or even advisable) to work with a POD publisher or a self-publishing company to publish a book, and that’s because you, yourSELF, are the publisher. You, yourSELF can, and should, obtain the necessary editing, design, and printing or POD services that best suit your situation. You don’t need to purchase the services that a self-publishing or POD publishing company will try to sell you, nor do you need to do everything yourself.

      Self-publishing does NOT mean that you have to lay out your cover and interior yourself, or ask Aunt Tilly to edit the manuscript because she taught English in 1935. But this is exactly what the POD publishers promote. They don’t teach clients how REAL publishers prepare books for market; they lie to make the process sound easy so that everyone will sign up. But it ain’t easy. And that’s the premise of this book: We will teach you how real publishers prepare books for market so that you can emulate them.

      The first thing you need to know about publishing is that it’s a lot of hard work. POD publishers may promise you an easy way out with free production, easy-to-use templates, promises of assured sales and more. If your book is your hobby, then by all means use a POD publisher; they offer the cheapest way to produce a small quantity of books for friends and family. But if your publishing goals are more substantial, or the purpose of your book is to promote yourself or your business, then it’s important to go pro right from the start. The good news is that many experts (including 1106 Design) are ready, willing and able to help you craft a quality book. Isn’t that what you set out to do in the first place?

      So now, as a self-publisher, you are taking the first step: choosing a team of professionals to help you produce your book. The Before You Start chapter of this book will give you some insight to the self-publishing industry and help you define who the players are and the pitfalls to avoid. Also in this chapter are the Six Steps to a Quality Book and a parable to help you decide whether to produce an eBook or a printed book. Using the Six Steps as a framework, this book provides you with helpful information about creating a dynamic cover, the importance of editing, why a professional interior book design

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