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Word of Mouth 2.0: How to Multiply Your Sales Through the Power of Customer Referrals

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94 pages1 hour

Summary

In the world of direct sales, referrals are gold. Adam McClellan, a regional vice president at Vivint Solar knows this firsthand: More than 80 percent of his direct sales come from referrals, and for the first time, he’s sharing the secrets of his success with direct sellers outside of his inner circle. He focuses on how social media—particularly Facebook—can improve your quality of relationships with customers and turbocharge business. Learn how to: determine whether you need a separate business Facebook page; post content that resonates with customers; and help your clients begin to generate referrals for you. Using Facebook to create sales requires patience, organization, and strategy—so if you think simply creating a Facebook page will solve your sales problems, you’re wrong. But by following proven strategies, you can change your sales trajectory and start multiplying business with referrals.

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