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EP13: Sales Data Analysis for Sales and Marketing Operations: Sales Funnel Metrics Data Analysis

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Summary

Nowhere is crunching numbers more revered than in a sales team, with all manner of compensation tied to deals closed and revenue booked. But, bizarrely, sales analytics today often tracks the wrong elements and thereby fuels wrong conclusions. Kevin Styers, the director of sales operations at ShopKeep, has spent years figuring out old sales

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