Erika Nardini made history in 2016 when she joined Barstool Sports as the company's first CEO and only female employee at the time. Ever since taking on that role, Erika has achieved over 8x revenue growth for the media company, 700% growth in brand advertising and 300% growth in commerce. On this episode, Erika opens up about what it's been like to build the Barstool brand today. She also examines some of the company's public controversies and discusses how they've maintained a loyal fan base of "stoolies" through brand authenticity throughout the years.

Congratulations to our No Limits Entrepreneur of the Week: Victoria Flores, President & Co-Founder, Lux Beauty Club
Find out more: https://luxbeautyclub.com/

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ABOUT REBECCA JARVIS: Rebecca Jarvis is an Emmy Award-winning journalist and the Chief Biz, Tech and Econ correspondent for ABC News.