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061 – Alexandra Wilkis Wilson of Allergan – Entrepreneurial Beauty

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Summary

Serial entrepreneurship and moving into medical aesthetics…
Alexandra Wilkis Wilson, entrepreneur and cofounder of Gilt Groupe, GlamSquad, and Fitz, and who currently leads a digital ventures team, helping to disrupt the aesthetics industry, at Allergan USA, Inc., including digital editorial hub Spotlyte, joins Regina Gwynn, Karen Moon, Abby Wallach, and April Franzino in the MouthMedia Network studios powered by Sennheiser.
In this episode:

Wilkis Wilson on learning
Focused on at Allergan medical aesthetics
Created moonwalker, consumer and digitally oriented – spotlight a content site targeting consumers
Preventative care at earlier ages
40M Americans considerers of medical aesthetics
Botox uses
Resources about providers
Medical aesthetics division Botox, coolsculpting, etc
Why this role is now created, and bringing Spotlyte into forefront
Where Wilkis Wilson’s interest in beauty came from
GlamSquad, Gilt, etc.
Beauty was hard, not an industry open to discounting, sensitive to gray market activity
Changing to focus on launch of beauty products
Gilt City found success with beauty related products
The value of feedback while building a business and product, and being transparent with team
Taking an agile learning approach
Building a culture in a company or team
A sense of entrepreneurial failure if feeling like not giving value
A secluded island, a Brazilian adventure, and JetBlack, podcasts, and LinkedIn

The post 061 – Alexandra Wilkis Wilson of Allergan – Entrepreneurial Beauty appeared first on Beauty Is Your Business.

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