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Taste the Rainbow! : Menu knowledge, tasting, flavor, coffee cupping approach to your offerings: SHIFT BREAK #10: We take our coffee very seriously. We obsessively taste, cup, evaluate, and discuss all to perfect the way we extract and serve it to the guest. Not so, however, for the rest of the menu that is not a small milk drink or straight...

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SHIFT BREAK #10: We take our coffee very seriously. We obsessively taste, cup, evaluate, and discuss all to perfect the way we extract and serve it to the guest. Not so, however, for the rest of the menu that is not a small milk drink or straight espresso or brewed coffee. We tend to hold certain alterations and items in contempt. Today we chat about how we can raise our game by becoming serious about getting to know and appreciate the whole menu and, in so doing, be able to offer a much better customer experience. 

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