We like highlighting the stories behind the brands we love. That’s why we reached out to Daina Trout, the coolest Co-Founder in the land + the CEO of Health-Ade. She has an incredibly interesting, grass roots story – and she’s raw + honest about the struggle that all entrepreneurs experience along that journey.   Daina started Health-Ade Kombucha in 2012, alongside her husband and best friend. She was working in corporate America when she decided to pursue her passion for “real” food and develop the best-tasting, highest quality kombucha on the market. Under her fearless leadership, Health-Ade has grown from a small production, artisanal item made in a tiny apartment and sold at local farmers markets into the fastest growing brand in the category, now available in more than 12,000 stores and restaurants nationwide.   We talk about...   Create & Cultivate Daina’s story Why kombucha? The struggle of starting a business Keeping up with demand Forcing yourself into the unknown Tapping in to intuition The ups + downs of starting a business with your husband + best friend Why people invest in you Women need to acquire more capital Taking a 60% pay cut (and why it was a bad idea) The kombucha scandal What it means to make fermented food Hitting goals New flavors on the horizon   Find more to love at almost30podcast.com!   Resources: Learn more about Health-Ade | health-ade.com Connect with Daina on Instagram | @dainatrout Your Super | Use code ALMOST30 for 20% OFF at yoursuper.com Simple Contacts | Use code ALMOST30 to save $30 at simplecontacts.com/almost30 The Almost 30 Podcast is edited by Podcast Masters