“I’ve heard from the Editor in Chief of a big site and they said Twitter was basically ineffective for them. Should I still even bother with it?” Here’s the deal — you’re a small business person. You’re the little guy. You can’t pay to advertise and reach people. You have to build an audience to get your message out. Social networks are where people are spending time. So that’s an opportunity to get in relationship with potential customers in meaningful ways. BUT, you’ve only got so much time. You can’t afford a team to run your social media for you. You’ve got to do it yourself, and that means you can’t show up in a meaningful way on *all* the social networks. (Unless it’s your job. I’m looking at you Gary V.) So, if Twitter is a waste of time, you want to know it right away so you can make investments in social media accounts that will produce returns for you. So, is Twitter a waste of time? It’s complicated. And it’s all explained in the podcast episode. I did, however, pull out 10 ideas we had for how to make your Twitter use more effective in 2016 (so, you can assume we’re not writing off Twitter completely). Enjoy! Show Notes: fizzle.co/172