Episode 041 – The Right Brain Business Plan with Jennifer Lee

EP 124: Co-Writing A Book To Grow Your Brand With Being Boss Author Emily Thompson: Find out what works for Emily Thompson, founder of Indie Shopography, co-host of the Being Boss podcast, and co-author of Being Boss: Take Control Of Your Work + Live Life On Your Own Terms. by What Works

39 min listen

EP 126: Navigating The Process Of Rebranding & Repositioning with Truce With Food Creator Ali Shapiro: Ali Shapiro, MSOD, certified holistic health counselor, and founder of Truce with Food® talks about her recent rebranding and repositioning of her business--including the customer research she did, how she navigated the political implications, by What Works

43 min listen

EP 128: Melding Disparate Passions with Herbalist & Spaceship Builder Lisa Akers: Lisa Akers is both a spaceship builder and herbalist (really!) While this might sound like an unusual duo, Lisa demonstrates just how closely the two are related -- and how she balances working as an engineer and working as an herbalist. by What Works

39 min listen

EP 146: Wellness Hacking For Time Management Success With Business Strategist Michelle Warner: As a startup cofounder and high achiever, Michelle Warner eventually hit a wall. She completely wore out her adrenals from working countless hours every day. But, instead of pushing through it and carrying on, Michelle’s body forced her to stop. by What Works

30 min listen

EP 156: Teaching Live Courses For Maximum Results with Yes and Yes’s Sarah Von Bargen: Sarah Von Bargen writes and teaches about “the space where money and happiness meet.” In this episode of What Works, Sarah walks us through her decision-making process to transform one of her popular eBooks into an online course and everything else tha... by What Works

33 min listen

EP 127: Getting Lean For More Meaningful Growth With Textile Design Lab Founder Michelle Fifis: Michelle Fifis, founder of the Textile Design Lab, shares how she's made her membership-based business more lean-and-mean over the last year--and increased profitability at the same time. by What Works

31 min listen

EP 125: Writing Content For Results with Content Direction Agency Founder Lacy Boggs: Lacy Boggs shares how her content marketing has evolved to focus on producing clients--not just email subscribers. Plus, she shares why she's asking for more referrals and hanging out where your ideal clients hang out. by What Works

45 min listen

EP 140: Paying Attention To The Red Flags With Don’t Panic Management Founder Jess Ostroff: This week’s guest is Jess Ostroff, founder and Director of Calm at Don’t Panic Management, a people-first virtual assistant agency founded in 2011. In addition to running the Don’t Panic team, she’s also a speaker and author of Panic Proof: How the Rig... by What Works

52 min listen

EP 131: Optimizing What Works For Your Small Business With Oki Doki Co-Founder Marie Poulin: Marie Poulin, co-founder of digital agency Oki Doki, talks about product evolution, hybrid product/service delivery, and how she is optimizing her business based on what works. by What Works

49 min listen

EP 133: Building A Business In The Feminine Economy With Sister Founder & Director Jennifer Armbrust: Do you think there’s a better way to approach your work than just hustling hard? Jennifer Armbrust, founder of Sister and Feminist Business School, would argue there’s a more feminine way to build and grow your business. by What Works

44 min listen

EP 136: Playing Big With A Boutique Music Licensing Company with Catch The Moon Music Founder Cathy Heller: On this week’s episode, we talked with Cathy Heller, songwriter and President of Catch The Moon Music, a songwriting agency for T.V., ads, and film based out of Los Angeles. In our conversation, she shares where her love of music stems from, by What Works

45 min listen

EP 130: Crafting Communities–And Happier Businesses–Both Online And Offline With Happy Startup School Co-founder Carlos Saba: Carlos Saba, the co-founder of Happy Startup School, shares what worked for getting his new business off the ground, how he's translated local events into global success, and how "engineered serendipity" plays a big role in the work they do. by What Works

51 min listen

EP 155: Small Business Owners Get Honest About Fear: Underneath their ambitious and confident facades, small business owners experience quite a bit of fear. Since our goal is to bring you honest conversations about what it really takes to run a small business, by What Works

56 min listen

EP 141: Making Clients Comfortable With Uncomfortable Subjects With Financial Behaviorist Jacquette Timmons: Financial behaviorist Jacquette Timmons helps people talk about uncomfortable things. One of the ways she does that is through The Comfort Circle™, an intimate gathering where she walks her guests through curated topics about money and life over a thre... by What Works

39 min listen

EP 132: Choosing The B Corp Life with Buzz Food Truck Founder Michael Sirianni: Today on What Works, we welcome Michael Sirianni, owner of Buzz, a mobile rock-and-roll inspired sandwich shop serving the Lancaster, Pennsylvania community. But Buzz is about so much more than egg and cheese sandwiches: as a B Corp certified business,... by What Works

43 min listen

EP 175: What’s Working (And What’s Not) In Facebook Ads With The Ad Strategist Founder Amanda Bond: Facebook ad costs are rising fast. So what's a small business owner to do? Amanda Bond, The Ad Strategist, explains what's happening and why--plus a framework for using ads when your business is ready. by What Works

53 min listen

EP 129: Building a Client Pipeline With Communication Rebel Founder Dr. Michelle Mazur: Dr. Michelle Mazur talks about how her 3 Word Rebellion framework is making it easier to attract--and sell to--her most ideal clients. by What Works

49 min listen

EP 138: Establishing Authority With Standout Content On Instagram With Achieve Fitness Founders Lauren & Jason Pak: Lauren and Jason Pak are the cofounders of Achieve Fitness, a gym based in Boston, Massachusetts. While personal fitness is what they do, their why is even more compelling. This husband-wife team set out to change the industry: they want to make the fi... by What Works

37 min listen

EP 163: Profiting From Partnerships With Branding Outside The Box Founder Dana Kaye: Dana Kaye does things differently. She won’t give you the same run-of-the-mill advice that other publicists will… and that not only helps her company grow, it also helps her clients reach new heights. In this episode of What Works, by What Works

43 min listen

EP 142: Growing Organically Through Unconventional Channels with CozyCal Co-Founders Chris Tan & Kat Lu: The Nitty Gritty * What inspired Chris to start building CozyCal, a simple and easy-to-use online scheduling tool for small business owners and solopreneurs * Why Kat Lu decided to leave her healthcare consulting career to work on product developmen by What Works

32 min listen

EP 143: Licensing Your Signature Work With Momtography® Creator Beryl Ayn Young: Today’s guest, Beryl Young, returns to the podcast -- and this time, she’s sharing everything behind licensing her signature work, Momtography®. So far, Beryl’s licensed twelve teachers, with plans to expand to all 50 states in the U.S. in the future. by What Works

35 min listen

EP 134: Realizing Your Idea Is So Much Bigger Than You Imagined With Startup Pregnant Founder Sarah K Peck: Sarah Peck is a writer and the host of Startup Pregnant, a weekly podcast where she explores and reimagines what parenting, entrepreneurship, work, and motherhood looks like. Listen to this episode of What Works to hear more about Sarah’s journey in la... by What Works

41 min listen

EP 135: Growing A Truly Sustainable Business With Art & Eden Founder Susan Correa: After two decades in the fast fashion industry, Susan Correa decided to leave her career as the sole breadwinner of her family to pursue a more sustainable approach to fashion. Today, Susan is the founder of Art & Eden, by What Works

26 min listen

EP 152: Reinventing Your Product–Twice–with Freshbooks Co-Founder Mike McDerment: Mike McDerment, FreshBook’s cofounder and CEO, joins the podcast today to talk about how he structured his design agency to create more time to work on FreshBooks, why they used a secret company to test new features before launching them to the FreshBo... by What Works

34 min listen

SPECIAL: Changing Your Name After 10 Years of Building A Personal Brand With What Works Host Tara McMullin: When I got married 11 years ago, I was depressed, ashamed, and feeling like I had no opportunities left — in the way only a 25-year-old can feel. I had always planned to keep my maiden name, which was Seefeldt, by What Works

5 min listen

EP 157: Planning For Parental Leave With StoryMine Co-Founders Catherine Orr & Elena Rue: When Elena Rue was pregnant with her first child, she didn’t meet with leads in person once she started showing. “I didn’t want them to assume that’s going to change StoryMine,” she says. Which, of course, it didn’t. Instead, by What Works

40 min listen

EP 139: Getting The Best From The People Who Work For You With Eventual Millionaire Founder Jaime Masters: Jaime Masters is a business coach and host of the Eventual Millionaire blog and the going-on-seven-years podcast series. In this episode of What Works, Jaime walks us through her process for hiring and keeping employees happy. by What Works

45 min listen

EP 149: Combining Creativity and Productivity To Do Great Work With Unmistakable Creative Host & Author Srinivas Rao: Srini Rao writes at least 1,000 words a day and yet the majority of them you’ll never read. Why does he write so much, knowing that most of it won’t see the light of day through a blog post, an email, or a book chapter? by What Works

49 min listen

EP 147: Scaling Mental Health Services With Move Forward Counseling Founder Alison Pidgeon: Sometimes, the way you’ve worked for years doesn’t work anymore. Life changes and responsibilities shift. That was the case for Alison Pidgeon. As the former director of two outpatient clinics, Alison started feeling the itch to go out on her own. by What Works

33 min listen

EP 148: Building For Business & Life With Your Spouse with Productive Flourishing’s Charlie Gilkey & Angela Wheeler: Ever thought of starting a business with your spouse? It takes strong boundaries, vision, and understanding to do it right: something that Charlie Gilkey and Angela Wheeler, founders of Productive Flourishing, by What Works

49 min listen

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Episode 041 – The Right Brain Business Plan with Jennifer Lee

Episode 041 – The Right Brain Business Plan with Jennifer Lee

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