22 min listen
205: This Waste Disposal Company Gives Nonprofits Trash Bags Full of Money
205: This Waste Disposal Company Gives Nonprofits Trash Bags Full of Money
ratings:
Length:
24 minutes
Released:
Mar 8, 2017
Format:
Podcast episode
Description
Today on Cause Talk Radio, Megan and Joe talk to James Mitchener, Marketing Manager at Waste Industries, about the Full Circle Project, a customer-driven fundraiser that to-date has donated nearly $1 million to charities.
On show, Megan, James and Joe discuss:
- How the Full Circle Project works. Customers get to choose which charities Waste Industries supports.
- How did Waste Industries educate customers about the program? It took some time to engage customers and convince them that Waste Industries was adding the donation to their bills!
- Focus of the program is on local charities and Waste Industries identifies charities within nine "need" areas (e. g. cancer, animal rescue, veterans, etc.).
- Waste Industries works with local nonprofits to communicate the success of the program. They'll even prepare media releases for the nonprofit.
- How the waste industry is learning from James and his team on how to create win-win cause marketing programs.
- What has surprised James and his team most about the Full Circle Project?
- How does Waste Industries choose the charities? What's their criteria?
- The impact of the program has been intergenerational. Millennials, Baby Boomers and everyone in between love the program.
**Links & Notes**
- [Full Circle Project](https://wasteindustries.com/fullcircleproject "Full Circle Project")
- [Waste Industries on Twitter](https://twitter.com/wasteindustries "Waste Industries on Twitter")
On show, Megan, James and Joe discuss:
- How the Full Circle Project works. Customers get to choose which charities Waste Industries supports.
- How did Waste Industries educate customers about the program? It took some time to engage customers and convince them that Waste Industries was adding the donation to their bills!
- Focus of the program is on local charities and Waste Industries identifies charities within nine "need" areas (e. g. cancer, animal rescue, veterans, etc.).
- Waste Industries works with local nonprofits to communicate the success of the program. They'll even prepare media releases for the nonprofit.
- How the waste industry is learning from James and his team on how to create win-win cause marketing programs.
- What has surprised James and his team most about the Full Circle Project?
- How does Waste Industries choose the charities? What's their criteria?
- The impact of the program has been intergenerational. Millennials, Baby Boomers and everyone in between love the program.
**Links & Notes**
- [Full Circle Project](https://wasteindustries.com/fullcircleproject "Full Circle Project")
- [Waste Industries on Twitter](https://twitter.com/wasteindustries "Waste Industries on Twitter")
Released:
Mar 8, 2017
Format:
Podcast episode
Titles in the series (100)
9: March of Dimes Stakes Claim to Cause Marketing with imbornto: In this episode of CauseTalk Radio, Megan and Joe talk to Chad Royal-Pascoe, Vice President, National Strategic Alliances, March of Dimes about its new cause marketing initiative called Imbornto (I'm Born To). by The Engage For Good Podcast with Alli Murphy