If you are going to succeed in any business then you need to be able to tell a good story. Your skill, services, and product are only going to get you so far. You need to be able to tell the stories that get people to get behind you and pay for your products and services. If you can't do that, then you won't succeed. This is where marketing comes in. And for right or for wrong, marketing has a sleezy image. Because at the core of everything, marketers are propagandists. They are using information to manipulate you and get you to do something that you may or may not realize that you actually want to do. And as my guest today, Hilary Bromberg, will say, is the propaganda for somethign good or for something less than good. Because even the most noble causes need propadana to get people to pay attention. This episodes is all about marketing and story telling. And it's a beast. There's a ton of great advice in here from Hilary. But the advice and tips are subtle. This isn't go make this type of post on Facebook everyday types of tips. She will be talking about the fundamental principles of what makes people do what they do. Timeless adivce, that doesnt' change, because people don't change. Pay attention, and get ready. Learn more at permaculturevoices.com/hilary