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    Kingdom of the Soap Queen: The Story of Balaji Telefilms
    Unavailable
    Kingdom of the Soap Queen: The Story of Balaji Telefilms
    Unavailable
    Kingdom of the Soap Queen: The Story of Balaji Telefilms
    Ebook237 pages3 hours

    Kingdom of the Soap Queen: The Story of Balaji Telefilms

    By Kovid Gupta

    ()

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    About this ebook


    With the entry of cable television in 1992, the television industry in India was poised for a gigantic leap. All that it needed was a fairy godmother to wave the magic wand. And it found one in Ekta Kapoor and Balaji Telefilms. Kingdom of the Soap Queen is the enchanting narrative of Balaji Telefilms. It is the story of how a laid-back seventeen-year-old became one of the most powerful women in global media, how a project kicked off by a teenager in her father's garage turned into the biggest entertainment provider across India. And like every fairy tale, this too has its share of magic, curses, spells, potions, and pixie dust. With insights from over a hundred television celebrities, Kovid Gupta - who has written for popular television shows Balika Vadhu, Bade Acche Lagte Hain and Chhan Chhan - chronicles the larger-than-life narrative right from the christening of the company in 1994 all the way to its transformation into the most influential production house of 2013. He not only depicts the initial struggles of the media house, but also explores every aspect of its growth - the creation of the iconic Tulsi and Parvati, its K-fixation, how it changed the very demographic of TV viewers in the country, the social impact of its daily soaps, the charges of being regressive that it has consistently battled, and the company's very successful and high-profile foray into cinema.This is the fascinating behind-the-scenes story of the 15,000 hours of television software that have made India laugh and cry for fifteen years.
    LanguageEnglish
    PublisherHarperCollins
    Release dateJul 8, 2015
    ISBN9789351363040
    Unavailable
    Kingdom of the Soap Queen: The Story of Balaji Telefilms
    Author

    Kovid Gupta

    Kovid Gupta graduated from the University of Texas at Austin with a BBA in Marketing, BS in Radio-Television-Film, and BA in Hindi. Since then, he has been actively working as a screenwriter and has written for popular television shows Balika Vadhu, Bade Acche Lagte Hain, and Chhan Chhan. He has previously worked at Teach for India and is also the founder and CEO of India Kids, a non-profit organization that works to improve the lives of orphan children across India by empowering college students globally.

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