The Business Of Cricket : The Story Of Sports Marketing In India

Book Actions

Start Reading

Book Information

The Business Of Cricket : The Story Of Sports Marketing In India

Ratings:
Rating: 0 out of 5 stars0/5 ( ratings)
Length: 183 pages2 hours

Description

The Business of Cricket: The Story of Sports Marketing in India. HOW SPORTS MARKETING HAS BOWLED US OVER Sports marketing is all-pervasive today - no matter where you look, there is no escaping a Dhoni, a Tendulkar or a Sehwag. It wasn't always like this. There was a time when sportspersons got fame from sport, but not the money commensurate with t
Read More