Building the Perfect Beast: What Really Happens in Brand Management

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Building the Perfect Beast: What Really Happens in Brand Management

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Length: 105 pages24 minutes

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Building the Perfect Beast captures the exciting and often difficult life and career of a brand marketer inside the fictional world of Golden Globe Consumer Products, an FMCG company that makes shampoos and cosmetics. Set in the company's headquarters in London, the protagonist, Don George and his four freshman colleagues on joining the firm, are i
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