Ashes to Ashes, ‘Stache to Stash

Cheech & Chong, a comedy duo that defined cannabis to a generation. Their influence has echoed through pop-culture for decades, bringing the plant to the forefront, showing how harmless and fun it can be. Cheech Marin, donned with one of the most iconic mustaches in history, played a vital role in this cultural movement, portraying the light-hearted side of cannabis to a generation of Baby Boomers.

Now, decades later, he’s gone from cultural icon to entrepreneur, founding Cheech’s Stash, his very own, hand-picked cannabis line. “It will always be good,” claims their slogan. And with Cheech at the helm, it’s easy to believe. We had the chance to sit down with one of cannabis’ most famous celebrities and discuss the current state of cannabis and how it’s changed over the years, how we’ll reach legalization, and how he manages his business.

Cannabis & Tech Today: How have you seen cannabis change over the last few decades?

Cheech Marin: Well it’s been much more accepted into the general populous, mostly because of the health benefits that it brings and that’s what we’re going