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Enterprising Women: A Practical Guide to Starting Your First Business: Enterprising Women, #2

Enterprising Women: A Practical Guide to Starting Your First Business: Enterprising Women, #2

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Enterprising Women: A Practical Guide to Starting Your First Business: Enterprising Women, #2

Length:
56 pages
36 minutes
Publisher:
Released:
Apr 1, 2021
ISBN:
9781393614289
Format:
Book

Description

Considering starting a business?  Unsure where to begin?

 

Starting your own business is one of the most empowering things you'll ever do, especially if you're a woman.  It's also one of the most challenging.  Business ownership is fraught with pitfalls  ̶  lack of planning, funding, marketing skills, dedication and passion.

 

Enterprising Women: A Practical Guide to Your First Business is a handbook highlighting the basics of launching a startup. 

 

In Enterprising Women: A Practical Guide to Your First Business, you'll learn about:

  • how to decide what type of business to start
  • writing business and marketing plans
  • naming and running your business
  • financing and legalities
  • the perils of self employment
Publisher:
Released:
Apr 1, 2021
ISBN:
9781393614289
Format:
Book

About the author

Melina Druga is a freelance journalist, history enthusiast and author.   She has a degree in English and certificates in publishing, social media and digital marketing.  She has worked for newspapers, online publications and small-business clients, and her portfolio contains thousands of articles, blog posts and news briefs. When not working, Melina can be found practicing yoga or indulging her inner news junkie.  She lives in Ohio with her husband, daughter and cat.


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Enterprising Women - Melina Druga

Introduction

Starting your own business is one of the most empowering things you’ll ever do, especially if you’re a woman.  It’s also one of the most challenging. 

Every business struggles in the first several years, and half of all businesses fail within five years.  There are many reasons they fail including not generating enough revenue,  an entrepreneur’s inner demons, unrealistic expectations, and suffering from the employee mentality.

No matter the reason, the struggle is real.  Entrepreneurs suffer in silence, wondering what they have done wrong and lamenting where their dreams have gone.

This struggle, and the contrast between perception and reality, was the inspiration for the first edition of this manual, Enterprising Women: Practical Advice for First Time Entrepreneurs, which was released in 2013 and re-released in 2018.

Nearly 100 business owners were interviewed for Enterprising Women and asked a series of questions:  What was your inspiration for starting your business?  What services does your business provide?  How did you choose your business name?  Tell me about yourself, your education and what you did before starting your business?  What struggles did you go through starting your business?  What did the process of starting a business teach you about yourself?  Where do you see yourself and your business in the future?  What advice would you give someone who wants to go into business for herself?

The interviewees spoke candidly, talking about their failures as openly as their successes. 

Even though it was a random sampling of female entrepreneurs, patterns emerged.  The majority of the participants were mothers or grandmothers, who struggled with balancing business and family.  Most did not begin their professional careers with the intent of starting a business, and 95 percent of them ran home-based businesses.

This edition of the manual removes the interviews and quotations.

Many women dream of successful business ownership; few achieve it.  The business world is, in many ways, still an all-boys club, but don’t let that dissuade you.  If you’re smart and plan, the sky’s the limit.  This guide will inform you of everything that’s involved in starting a business and help you determine if you’re an enterprising woman.

The advice here is aimed at individuals who have never started a business and would like to know what business ownership entails.  It is aimed at those starting a business from scratch, not direct sales or multilevel marketing (MLM) businesses.

Chapters are arranged chronologically, following the path an entrepreneur does, starting with inspiration and ending with the challenges of self-employment. 

At the end of each chapter is the Advice from the Experts section.  These sections contain advice from the women who appeared in the first edition of Enterprising Women.

Women face many stereotypes and pressures from society, and sometimes they need an extra push to follow their dreams.  Enterprising Women: A Practical Guide to Starting Your First Business is intended to be that push as well as a loyal friend who consistently tells you, Keep going.  You can do it.

Step 1:  Deciding on a Business

Are you cut out to be an entrepreneur?  I imagine this might

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