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Summary: The 12 Week Year: Review and Analysis of Moran and Lennington's Book

Summary: The 12 Week Year: Review and Analysis of Moran and Lennington's Book

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Summary: The 12 Week Year: Review and Analysis of Moran and Lennington's Book

Length:
39 pages
35 minutes
Publisher:
Released:
Nov 12, 2014
ISBN:
9782511024287
Format:
Book

Description

The must-read summary of Brian P. Moran and Michael Lennungton's book: “The 12 Week Year: Get More Done in 12 weeks than Others Do in 12 Months”.

This complete summary of the ideas in Brian P. Moran’s and Michael Lennungton’s book “The 12 Week Year” explains that for many companies, December is the best sales month of the year as everyone focuses on the “year-end-push” towards annual targets. This summary highlights the importance of periodisation – changing your time frame so you make sure every week counts. And it explains how you can achieve in a 12-week period as much as you previously achieved over an entire year.

Added- value of this summary:
• Save time
• Understand the key concepts
• Develop your business knowledge

To learn more, read the summary of “ The 12 Week Year” and boost your productivity.
Publisher:
Released:
Nov 12, 2014
ISBN:
9782511024287
Format:
Book

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Book Presentation:

The 12-Week Year by Brian P. Moran and Michael Lennington

Book Abstract

About the Author

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Summary of The 12 Week Year (Brian P. Moran and Michael Lennington)

Book Presentation:

The 12-Week Year by Brian P. Moran and Michael Lennington

Book Abstract

MAIN IDEA

For many companies, December is the best sales month of the year as everyone focuses on the year-end push towards annual targets. It’s actually quite common for the 4th quarter to make up 30 – 40% of annual sales. Having a goal and an immediate deadline gets people focused and working hard.

With that in mind, the question is: Why save that kind of effort for just once a year? Instead of working towards 12-month goals which can seem a long way away at the beginning of each year, you should instead set 12-week goals and have your people pursue those with the same kind of concentrated effort they put into the year-end push. Periodization is the concept of changing your time-frame so you make sure every week counts. Throw out the annual plan and break each year into four 12-week periods.

If you move to use Periodization, why not also set an audacious goal at the same time? What about if you could boost your productivity so much that you can achieve in a 12-week period the same results you previously generated over an entire year! That kind of productivity boost would be a genuine game-changer for most people. Is it feasible? Well, if you’re honest you will probably admit you’re not always in

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