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Steve Jobs: The Apple of our i
About the book
Biographical profile of Steve Jobs, the founder of Apple Computers and the man who led an evolution in American technology and culture. He ushered in the world of personal computing with the Apple and Mac line of computers, changed the way we buy and listen to music with the iPod, iTunes and the iTunes Store, introduced us to a new wave of animated films and technology through Pixar, with such hits as "Toy Story" and "Finding Nemo" and gave us a new paradigm for mobile telephones and computing with the iPhone. Fortune Magazine named Steve Jobs CEO of the decade. It wasn't his greatest accolade. In 2006, American Heritage magazine published historian James Gordon Steele's list of the top 100 most influential Americans in history. He listed Steve Jobs as number nine, evoking a heated debate with author, and former Democratic congressional candidate, Joshua Heitz--not because Steve Jobs did not merit listing, but because he was ranked higher than F.D.R, who was 14th on the list. Whether Jobs merits listing in the pantheon of the top 100 most influential Americans in history may be debatable, but his standing at the pinnacle of marketing and technology's Olympus is not. Steve Jobs is perhaps the most successful marketing and sales guru the world has ever known. Business Week called him "the world's greatest storyteller," and noted that he " has raised product launches to an art form." The frequent appearance of his name in major magazines and newspapers, at times on a daily basis, is a profound testament to the surreal and mythical standing he evokes. Even a pronouncement of a forthcoming public appearance by the head of Apple sends the blogosphere into hyperdrive, with speculation on what new product he will introduce. So who exactly is Steve Jobs? Award-winning author and former syndicated columnist Daniel Alef tells the fascinating tale of one of America's most intriguing and complex titans of fortune. [6,283-word Titans of Fortune Article]read more