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    The Old Rules of Marketing are Dead: 6 New Rules to Reinvent Your Brand and Reignite Your Business
    The Old Rules of Marketing are Dead: 6 New Rules to Reinvent Your Brand and Reignite Your Business
    The Old Rules of Marketing are Dead: 6 New Rules to Reinvent Your Brand and Reignite Your Business
    Ebook226 pages4 hours

    The Old Rules of Marketing are Dead: 6 New Rules to Reinvent Your Brand and Reignite Your Business

    By Timothy R. Pearson

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    About this ebook

    6 strategic principles for reinventing your products, your services—and your company's future

    The digital age has completely transformed business—and marketing has not kept up. From research frameworks and traditional concept development to planning to budgeting to distribution channels and media placement, marketing has not advanced—which may be why Chief Marketing Officers often don't get a seat at the table. In order to have a future, marketing must play a direct role in driving profitable sales and increasing revenues.

    The Old Rules of Marketing Are Dead offers the new rules for reinventing your brand, including:

    • Defining the product's essence
    • Creating metrics to ensure accountability
    • Developing a core message
    • Disseminating the brand

    Marketing needs to lead, not follow. The Old Rules of Marketing are Dead shows how to reinvent marketing and position it as a strategic business partner for any organization.

    Table of Contents

    Rule 1: The Core is Everything; Rule 2: You Have Nothing Without the Foundation; Rule 3: There are Many Choices But Only One Customer; Rule 4: Do the Right Things for the Right Reasons; Rule 5: Infrastructure is More Than Just Pipes; Rule 6: Lead and Others Will Follow
    LanguageEnglish
    PublisherMcGraw-Hill Education
    Release dateApr 29, 2011
    ISBN9780071762564
    The Old Rules of Marketing are Dead: 6 New Rules to Reinvent Your Brand and Reignite Your Business
    Author

    Timothy R. Pearson

    Timothy R. Pearson is the author of the number-one International and New York Times best seller The Old Rules Are Dead; president and CEO of the Thomas L. Pearson and the Pearson Family Members Foundation, the philanthropic intermediary of the Pearson Family that conceived and established The Pearson Institute for the Study and Resolution of Global Conflicts at the University of Chicago’s Harris School of Public Policy Studies; and founder, president, and CEO of Pearson Advisors & Partners.

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