The world has changed. And so must the way we approach our job search. The days of dusting off the resume, blasting them out and waiting for the phone to ring are long gone. Today, that’s the job search equivalent of trying to sell ourselves on eBay. The reality is that few tasks are more challenging and demanding than building and managing a job search. It is indeed a job. In fact, it’s really a business and we are the business, the brand and the product. To maximize success in today’s ultra-competitive environment, we can no longer view ourselves simply as a job candidate. Transforming ourselves into a highly professional marketer of our brand and product is essential. And as with all successful marketing, it requires a well defined strategy, exceptional planning and flawless execution. “Branding You, Marketing You” is a concise, informative and practical guide that shows you how.