Summary of Ron Adner's The Wide Lens
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#1 In a world of stand-alone projects, where outcomes are determined by how well you and your team deliver on your initiative, the answer is success. But over the past two decades, we have seen a shift away from independent success. Now, your success depends on your collaborators’ efforts as well.
#2 In the early 1990s, Michelin was in an enviable position. It was the largest tire maker in the world and the most innovative. It saw the run-flat as a revolutionary growth engine not only for the company but for the entire tire industry.
#3 When your success depends on others, as it did for Michelin, execution is not enough. You must also have a well-thought-out innovation strategy.
#4 The PAX System was designed to eliminate the danger of underinflated tires and flats, which were both common and dangerous. It was a completely new approach.
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Summary of Ron Adner's The Wide Lens - IRB Media
Insights on Ron Adner's The Wide Lens
Contents
Insights from Chapter 1
Insights from Chapter 2
Insights from Chapter 3
Insights from Chapter 1
#1
In a world of stand-alone projects, where outcomes are determined by how well you and your team deliver on your initiative, the answer is success. But over the past two decades, we have seen a shift away from independent success. Now, your success depends on your collaborators’ efforts as well.
#2
In the early 1990s, Michelin was in an enviable position. It was the largest tire maker in the world and the most innovative. It saw the run-flat as a revolutionary growth engine not only for the company but for the entire tire industry.
#3
When your success depends on others, as it did for Michelin, execution is not enough. You must also have a well-thought-out innovation strategy.
#4
The PAX System was designed to eliminate the danger of underinflated tires and flats, which were both common and dangerous. It was a completely new approach.
#5
The PAX System was a radical product change, but it required even more radical organizational changes within Michelin to become a reality. Traditionally, tire companies made tires, rim manufacturers made metal wheels, and the two were assembled by the auto manufacturers. With the PAX System, Michelin had to oversee the design and production of an integrated system.
#6
The first company to sign on was Mercedes, which began equipping its ultra-high-end Class S armored cars with the tires. Cadillac soon announced it would start equipping select Corvette models with PAX tires.
#7
The success of the PAX tires was not long-lasting. The tires had many problems, such as the inability to be repaired, and the growing consumer frustration with the difficulty of finding service centers that could repair them.
#8
The PAX System required a different path to market