Scribd Logo

Language

Upload

Welcome to Scribd!

Enjoy millions of ebooks, audiobooks, magazines, and more, with a free trial

Only $11.99/month after trial. Cancel anytime.

Marketing with Persuasion: A Science-Based Method for Marketers
Marketing with Persuasion: A Science-Based Method for Marketers
Marketing with Persuasion: A Science-Based Method for Marketers
Ebook46 pages36 minutes

Marketing with Persuasion: A Science-Based Method for Marketers

By Thomas McKinlay

()

Switch to audiobook
Read preview

About this ebook

In Marketing with Persuasion, an audio course from Scribd Coach, Ariyh founder and marketer Thomas McKinlay cuts through the endless tips and tricks we hear around marketing to get to the best advice by guiding listeners through the latest scientific research on marketing. Setting his focus on helping you create more effective, persuasive ads based on your product, market, and audience, McKinlay discusses how to create ads with impact, when to use print or video for advertising, matching your ad to product and market, and more. He also shares exercises along the way so you can begin putting what you’ve learned into practice.

McKinlay’s course is current, compelling, and strictly evidence-based. Selling with Persuasion is your guide to the cutting edge of marketing.

LanguageEnglish
PublisherScribd Coach
Release dateJun 28, 2022
ISBN9781094444888
Read preview
Author

Thomas McKinlay

Thomas McKinlay is a marketer and science nerd who found a way to merge those two subjects as the founder of Ariyh — “Academic Research In Your Hands” — which offers practical marketing insights based on the latest science. McKinlay has spent much of his career marketing and growing businesses at various startups as well as Google. Today, he reviews over 10,000 marketing research papers annually, and adapts them into three-minute tips for Ariyh. To learn more about McKinlay’s work, or subscribe to the free Ariyh newsletter, visit Ariyh.com. You can also find McKinlay on Twitter, @tdmckinlay.

Related to Marketing with Persuasion

Related ebooks

Related podcast episodes

Related articles

  • Article

    Your Horse

    Oct 13, 2022

    Your Horse magazine Kelsey Media, The Granary, Downs Court, Yalding Hill, Yalding, Maidstone, Kent, ME18 6AL EDITORIAL Seventeen Hands Media Ltd Editor: Julie Harding Email: julie.harding@kelsey.co.uk Freelance Gear Editor: Allison Lowther Freelance

    1 min read

  • Article

    WildLife

    Jan 14, 2021

    Editor Paul McGuinness Deputy Editor Jo Price Acting Deputy Editor Sarah McPherson Acting Section Editor Catherine Smalley Production Editor Angharad Moran Art Editor Richard Eccleston Picture Editor Tom Gilks Group Digital Editor Carys Matthews Edit

    1 min read

  • Article

    Discover The Past!

    Aug 4, 2022

    Discover The Past!
    1 min read

  • Article

    Battle On Screens

    Nov 25, 2021

    Battle On Screens
    1 min read

  • Article

    Lunch Lady Magazine

    Mar 4, 2021

    Editor Louise Bannister Creative Director Lara Burke National Advertising & Partnerships Manager Jen Djula jen@hellolunchlady.com.au Marketing Amy Ryland amy@hellolunchlady.com.au Subscription Customer Service Anna Siddans contact@hellolunchlady.com.

    1 min read

  • Article

    Here’s What Makes Us #1

    Jul 6, 2022

    Our team is updated with all the benchmarks and road blocks that the field of photography and imaging across the globe experiences. This helps us record the changes in the global perspective, thus making us the first to predict which products will be

    1 min read

  • Article

    3 Quick Questions With Toyin

    Mar 25, 2022

    What makes One Housing different to other housing associations? Commitment to diversity is the strong thing. Unlike other organisations I’ve worked with, there’s a nice balance of men and women at executive level. There’s places we can improve but On

    1 min read

  • Article

    Amateur Photographer

    Jul 6, 2021

    Editorial Group Editor Nigel Atherton Deputy Editor Geoff Harris Technical Editor Andy Westlake Features Editor Amy Davies Technique Editor Hollie Latham Hucker Production Editor Jacqueline Porter Art Editor Sarah Foster Photo-Science Consul

    1 min read

  • Article

    Computer Music

    Dec 30, 2020

    Editor: Andy Jones, andy.jones@futurenet.com Art Editor: Mark White, mark.white@futurenet.com Managing Editor: Kate Puttick, kate.puttick@futurenet.com Scot Solida, Dave Clews, Ronan Macdonald, Ben Rogerson, Jon Musgrave, Robbie Stamp, Oli Bell, Cath

    1 min read

  • Article

    Sports Marketing Conference

    Sep 22, 2021

    Sports Marketing Conference
    2 min read

  • Article

    Florida Design Reader Services

    Oct 1, 2021

    To subscribe or purchase available back issues of the magazine, please call 800.308.7346 or order online at floridadesign.com. If you are interested in advertising in Florida Design or any of our ancillary publications, contact advertising sales at 5

    1 min read

  • Article

    Welcome

    Oct 14, 2021

    Golf is booming, with a new generation of players taking up the game over the past 18 months. A common goal among golfers old and new is that each and every one of us is always striving to play better. But wholesale changes to our equipment or swing

    1 min read

  • Article

    Amateur Photographer

    Sep 28, 2021

    Editorial Group Editor Nigel Atherton Deputy Editor Geoff Harris Technical Editor Andy Westlake Features Editor Amy Davies Technique Editor Hollie Latham Hucker Production Editor Jacqueline Porter Art Editor Sarah Foster Photo-Science Consul

    1 min read

  • Article

    Bake & Decorate

    Nov 3, 2022

    November 2022 foodheavenmag.com Photography © Stockfood, the Food Media Agency. EDITOR: Joanne Garwell joanne.garwell@warnersgroup.co.uk BAKING EDITOR: Jessica Clark ACTING BAKING EDITOR: Nick Gregory nick.gregory@warnersgroup.co.uk DIGITAL CONTENT

    2 min read

  • Article

    Here’s What Makes Us #1

    Jun 6, 2022

    Our team is updated with all the benchmarks and road blocks that the field of photography and imaging across the globe experiences. This helps us record the changes in the global perspective, thus making us the first to predict which products will be

    1 min read

  • Article

    Cottage Life

    Sep 22, 2022

    Editor Michelle Kelly Deputy Editor Liann Bobechko Managing Editor Megan McPhaden Senior Editor Jackie Davis Senior Associate Editor Alysha Vandertogt Assistant Editor Marie Waine Contributing Editor Martin Zibauer Editorial Intern Adam Beauchemin Ar

    1 min read

  • Article

    Sporting Gun

    Oct 4, 2022

    Future PLC Quay House, The Ambury, Bath, BA1 1UA, UK Editorial Editor-in-chief Robin AlwayConsulting editor Ollie HarveyArt editor Steve MumbyGroup art director Dean Usher Contributors Chloe Forbes, Patrick Laurie, Barry Stoffel, Julian Schmechel

    1 min read

  • Article

    Amateur Gardening

    May 4, 2021

    Editorial: Editor: Garry Coward-Williams Email: garry.coward-williams@futurenet.com 0330 390 3732 (Mon-Fri 9.00am-6.00pm) Gardening Editor: Ruth Hayes Assistant Editor: Janey Goulding Art Editor: Al Rigger Picture Editor and Letters: Wendy Humphries

    1 min read

  • Article

    MMM - The Motorhomers̕ Magazine

    Apr 29, 2021

    MMM is published by: Stephen Warner Managing Editor: Daniel Attwood danielattwood@warnersgroup.co.uk Deputy Editor: Rachel Stothert rachels@warnersgroup.co.uk Travel Editor: Helen Werin mmmtravel@warnersgroup.co.uk Road Test Editor: Peter Vaughan pet

    1 min read

  • Article

    Boxing News

    Jan 12, 2023

    EDITOR Matt Christie ART EDITOR & SOCIAL MEDIA MANAGER Nick Bond ONLINE EDITOR Elliot Worsell SUB EDITOR Oliver Fennell MANAGING DIRECTOR Kevin McCormick PUBLISHER Oswin Grady SUBS MANAGER Oliver Jones ADVERTISING keir@360publishing.co.uk PRINTING Wi

    1 min read

  • Article

    Yachting Monthly

    Jan 7, 2021

    Deputy editor Katy Stickland 01252 555 166, katy.stickland@futurenet.com Cruising editor Laura Hodgetts 07415 716016, laura.hodgetts@futurenet.com Senior sub-editor Sarah Williams Group art editor Neil Singleton Deputy art editor Daniel Franklin Lite

    1 min read

  • Article

    PhotoPlus

    Jun 22, 2021

    Editor Peter Travers peter.travers@futurenet.com • 01225 442244 Art Editor Martin Parfitt Production Editor Kyle Hearse Technique Editor Dan Mold Technique Writer Louise Carey Lab Manager Ben Andrews Group Art D irector Warren Brown All copyrights an

    1 min read

  • Article

    Here’s What Makes Us #1

    May 6, 2022

    Our team is updated with all the benchmarks and road blocks that the field of photography and imaging across the globe experiences. This helps us record the changes in the global perspective, thus making us the first to predict which products will be

    1 min read

  • Article

    Cottage Life

    Apr 1, 2021

    Editor Michelle Kelly Deputy Editor Liann Bobechko Managing Editor Megan McPhaden Senior Editor Jackie Davis Associate Editor Alysha Vandertogt Editorial Assistant Marie Waine Contributing Editor Martin Zibauer Art Director Bradley Reinhardt Associat

    1 min read

  • Article

    History of War

    Feb 16, 2023

    Editor-in-Chief Tim Williamson timothy.williamson@futurenet.com Senior Designer Curtis Fermor-Dunman Features Editor Tom Garner Production Editor Iain Noble Senior Art Editor Duncan Crook Alex Bowers, Murray Dahm, Stuart Hadaway, Michael Haskew, Virg

    1 min read

  • Article

    All About History

    May 20, 2021

    Editor Jonathan Gordon jonathan.gordon@futurenet.com Art Editor Kym Winters Features Editor Callum McKelvie Staff Writer Jessica Leggett Production Editor Iain Noble Editor in Chief Tim Williamson Senior Art Editor Duncan Crook Melanie Clegg, Catheri

    1 min read

  • Article

    PhotoPlus

    Dec 14, 2021

    Editor Peter Travers peter.travers@futurenet.com • 01225 442244 Art Editor Martin Parfitt Production Editor Kyle Hearse Technique Editor Dan Mold Technique Writer Louise Carey Lab Manager Ben Andrews Group Art Director Warren Brown All copyrights and

    1 min read

  • Article

    Yachting Monthly

    Sep 16, 2021

    Deputy editor Katy Stickland 0330 390 6738, katy.stickland@futurenet.com Cruising editor Laura Hodgetts 07415 716016, laura.hodgetts@futurenet.com Senior sub-editor Sarah Williams Group art editor Neil Singleton Deputy art editor Daniel Franklin Lite

    1 min read

  • Article

    MOTOR Magazine

    Sep 30, 2021

    EDITOR Andy Enright ART DIRECTOR Damien Pelletier DEPUTY EDITOR Cameron Kirby JOURNALIST TEAM Alex Affat, Trent Giunco, Dan Gardner, Louis Cordony, David Bonnici GROUP ROAD TEST EDITOR Scott Newman STAFF PHOTOGRAPHERS Ellen Dewar, Alastair Brook DIGI

    1 min read

Related categories

Reviews for Marketing with Persuasion

0 ratings

0 ratings0 reviews

What did you think?

Tap to rate

Review must be at least 10 words

    Book preview

    Marketing with Persuasion - Thomas McKinlay

    Marketing with Persuasion

    MARKETING WITH PERSUASION

    A Science-Based Method for Marketers

    THOMAS MCKINLAY

    SCRIBD COACH

    Copyright © 2022 by Thomas McKinlay

    All rights reserved

    ISBN: 9781094444888

    First e-book edition: June 2022

    Scribd, Inc.

    San Francisco, California

    Scribd.com

    For more, visit www.scribd.com and follow @Scribd on Twitter and Facebook.

    About Scribd Coach

    This ebook is brought to you by Scribd Coach, a new imprint from Scribd dedicated to short-form, inclusive, and insightful personal and professional growth courses written by recognized experts.

    Each Scribd Coach course is available in audiobook format or as an ebook transcribed from the audio course — like the book you’re about to read. If you’re interested in the audio edition of this course, or if you’d like to read more personal growth content from Scribd Coach, check out the Scribd Coach imprint page. 

    You can share your thoughts on this title by rating and leaving a review on the book page. Thanks for reading — enjoy!

    Introduction

    Hi, and welcome to Marketing with Persuasion. I’m Thomas McKinlay. Let’s get started!

    It seems like there are endless tips and strategies that all claim to be the best for your marketing campaign. Sometimes, they even contradict each other. There are plenty of opinions, and most of the time they’re flawed advice that worked for one company but wouldn’t work in another. So where do we find the latest insights that really work?

    Look at the science, that’s how. In this course, I’m going to share with you the latest scientific research to make your marketing and ads more effective. Some of these discoveries will be simple and easy to implement, while others may have you going back to the drawing board. Still, even these evidence-based recommendations may not always work for you, so always try to test them on a small scale before going full out.

    The topics we cover will show you how to create more effective and persuasive ads based on your product, market, and audience.

    We’ll start by discussing how you can create ads with impact. You’ll learn when to use print ads versus a video. I’ll tell you why people share so you can maximize your reach.

    Next, we’ll cover matching your ad to your product and market. That involves choosing an online channel, running emotional versus informational ads, and ads for emerging and developed markets.

    Finally, I’ll share some easy tips to improve your ad in the fourth unit. You’ll know when to show people using the product, when people in ads should look at the viewer vs. away, and how to use emojis to increase social media engagement.

    But before we continue, I’d like to share a bit about myself. I’m a marketer and science nerd who found a way to merge the two subjects I love and started a company named Ariyh [AH-ree], which stands for Academic Research In Your Hands. Ariyh gives practical marketing insights based on the latest science.

    I’ve spent almost a decade marketing and growing businesses - both at various

    Enjoying the preview?
    Page 1 of 1