If you've been let down by the undelivered promises of marketing,this book is for you. Launch reveals a new way to grow yourbusiness that involves focusing on the needs of others, givinggifts, working with outsiders, and restraining your marketingmessages. These principles are precisely the opposite oftraditional marketing. Yet they work. And they are the future. Ifyou follow the formula outlined in this book, you can attractcountless customers and prospects, resulting in amazing businessgrowth.

This book will show you how to:

* Create highly sharable content that meets people's needs

* Identify and work with outside experts, many of whom willgladly promote your content

* Attract and retain raving fans that will help your businessgrow

* Creatively market and sell to people who will gladly purchaseyour products and services

Launch isn’t like other marketing books. Ratherthan making keen observations about others who’ve achievedsuccess, the ideas and principles in this book were developed,refined, and practiced by the author to great success. Pick up acopy for yourself and one for a friend.

Published: Wiley on
ISBN: 9781118102787
List price: $24.95
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