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The Unauthorized Guide to Doing Business the Richard Branson Way: 10 Secrets of the World's Greatest Brand Builder
Richard Branson, the international powerhouse entrepreneur, is anopportunist with an uncanny knack of sniffing out great deals whereothers hesitate or fear to tread. Branson is the ultimate brandbuilder and never before has a single brand been so successfullydeployed across such a diverse range of goods and services. So howdoes he do it?
The Unauthorized Guide to Doing Business the Richard BransonWay draws out the universal lessons from Richard Branson'sremarkable success and identifies 10 strategies that can be appliedto any business or career:
1. Pick on someone bigger than you 2. Do the hippy, hippy shake 3. Haggle: everything's negotiable 4. Make work fun 5. Do right by your brand 6. Smile for the cameras 7. Don't lead sheep, herd cats 8. Move faster than a speeding bullet 9. Size does matter 10. Never lose the common touch
Want to be the best? The secrets of phenomenal success are inyour hands.
Check out the other Unauthorized Guides in this series:Jamie Oliver; Duncan Bannatyne; Alan Sugar;Bill Gates; and Philip Green.
Reviews for Unauthorized Guide to Doing Business the Richard Branson ...
This is an easy read, taking little more than a couple of hours. It carries the subtitle ’10 Secrets of the World’s Greatest Brand-Builder’.which offers the promise of answers to those who seek them, and might be why it’s taken me so long to get around to reading it.The book begins with a potted history of Richard’s life, from schoolboy entrepreneur to rich CEO. The ‘secrets’ of this journey are outlined in ten chapters which each refer back to examples from Branson’s career.They each make interesting reading and offer insights and ideas to explore. In a nutshell the secrets are - Pick on someone bigger than you- Avoid sticking with convention- Negotiate everything- Make work fun- Protect your brand- Exploit publicity- Don’t lead sheep, herd cats- Move quickly- Think big, but keep it simple- Keep the common touchThough promising secrets no doubt helps sell the book, perhaps the real secret is left to the ‘Last Words’ where it is stated that Richard Branson’s motto should be ars est celare artem – ‘The art lies in concealing the art’.Here the book succinctly highlights the problem of almost all best practice adoption. You can copy what he does, but that’s not where the real secret is. The real secret is to understand who he is being.Rudyard Kipling nicely captured this,“They copied all they could follow but they couldn't copy my mindso I left them sweating and stealing a year and a half behind.”An interesting outline of Branson’s journey, and if you’re not looking for answers, the potential source of some interesting lines of thought.read more
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