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From the Publisher

Proven techniques that maximize media exposure for yourbusiness

A seasoned PR pro shows you how to get people talking

When it comes to public relations, nothing beats good word ofmouth. Want to get customers talking? This friendly guide combinesthe best practical tools with insight and flair to provide guidanceon every aspect of PR, so you can launch a full-throttle campaignthat'll generate buzz -- and build your bottom line.

Discover how to
* Map a winning PR strategy
* Grab attention with press releases, interviews, and events
* Cultivate good media relations
* Get print, TV, radio, and Internet coverage
* Manage a PR crisis
Published: Wiley on
ISBN: 9781118052792
List price: $19.99
Read on Scribd mobile: iPhone, iPad and Android.
Availability for Public Relations For Dummies
  1. This book can be read on up to 6 mobile devices.