A timely look at effective use of social network analysis withinthe telecommunications industry to boost customer relationships

The key to any successful company is the relationship that itbuilds with its customers. This book shows how social networkanalysis, analytics, and marketing knowledge can be combined tocreate a positive customer experience within the telecommunicationsindustry.

Reveals how telecommunications companies can effectivelyenhance their relationships with customers Provides the groundwork for defining social networkanalysis Defines the tools that can be used to address social networkproblems

A must-read for any professionals eager to distinguish theirproducts in the marketplace, this book shows you how to get it doneright, with social network analysis.

Published: Wiley on
ISBN: 9781118010952
List price: $65.00
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