This book is not available in our membership service
This book is not yet available in our membership service due to
restrictions in our agreements with the publisher. We hope to be able
to offer this title in our membership service as soon as possible. In the meantime you can purchase this book individually.
A timely look at effective use of social network analysis withinthe telecommunications industry to boost customer relationships
The key to any successful company is the relationship that itbuilds with its customers. This book shows how social networkanalysis, analytics, and marketing knowledge can be combined tocreate a positive customer experience within the telecommunicationsindustry.
Reveals how telecommunications companies can effectivelyenhance their relationships with customers
Provides the groundwork for defining social networkanalysis
Defines the tools that can be used to address social networkproblems
A must-read for any professionals eager to distinguish theirproducts in the marketplace, this book shows you how to get it doneright, with social network analysis.