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AdWords lets every business-from eBay PowerSellers to Fortune500 companies-create targeted, cost-efficient advertising campaignson the Web, and accounts for the bulk of Google's $6 billion inannual revenues This all-new guide helps advertisers get a handle on AdWordscomplexities and nuances, adopt AdWords best practices, and turnclicks into ka-ching! Topics covered include conducting quick and cheap marketresearch, crafting a message that cuts through the clutter,choosing AdWords settings, bidding on keywords, setting a maximumdaily spend, improving the Web page that an ad points to, testingstrategies, tracking results, and using Web analytics tools Includes an exclusive offer from Google-AdWords creditsequivalent to the price of the book-plus a companion Web site withup-to-the-minute AdWords tips and tricks, narrated videowalkthroughs, and free trials of the author's software

Topics: Advertising, Web Development, The Internet, Tips & Tricks, Informative, and Guides

Published: Wiley on
ISBN: 9781118051726
List price: $24.99
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