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The fun and friendly guide on getting the most value out of yourAdWords campaigns, now updated!

Google AdWords is a unique tool that allows you to set your ownbudget and create ads and choose keywords that are specificallyrelated to your business. This handy guide walks you through thenewest tips, tricks, and techniques for maximizing your AdWordscampaign. Presenting coverage that is nearly entirely rewritten orrevised, this practical guide adds chapters on topics such as adextensions, feeds for e-commerce, mobile advertising, advanced adwriting, and the new Google display network. In addition, theauthor provides updates that reflect helpful new bestpractices.

  • Boasts approximately 85 percent updated or new content
  • Updates popular topics such as experiments, ad extensions,feeds for e-commerce, mobile advertising, advanced ad writing, andmore
  • Incorporates changes to the AdWords interfaces
  • Shares best practices in split testing, opt-in landing pagestructure, and ad group structure
  • Reviews new, free tools included in AdWords as well as new andimproved third-party tools

With this handy reference by your side, you'll discover the bestway to make a Google AdWords campaign to work for you!

Topics: Advertising, The Internet, Computer Programming, Prescriptive, Informative, and How-To Guides

Published: Wiley on Nov 14, 2011
ISBN: 9781118230244
List price: $24.99
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