- Dec 1 20162 minutes
This Designer Bucked Fashion Norms. Learn Why It Worked.
Consumers have more information at their fingertips than ever. E-commerce has changed how people shop. And yet many industry traditions have remained -- like, say, fashion’s longstanding insistence that brands create four collections a year. But even
- Dec 26 20163 minutes
Is Amazon Europe’s Next Top Model?
Zalando ruled fashion e-tailing. Then you-know-who came along | “In the past, we didn’t accentuate the Christmas business”
- Apr 1 20131 minute
The 5 Branding Rules of Attraction
Your brand draws customers to your business. Here are the elements you should consider when designing it.
- Jan 1 20172 minutes
She Lost Her Brand When Investors Didn't Share Her Vision. Here's What She Did Next.
It's a story with a happy ending.
- Jan 1 20176 minutes
Why Tyra Banks Cold-Called Zappos's Tony Hsieh
Tyra Banks has long played the role of wise teacher-on America's Next Top Model and now as a "boardroom adviser" on NBC's The New Celebrity Apprentice. But mentorship is also at the core of her businesses. And she’s just as eager to be a mentee.Relat
- Dec 1 20142 minutes
Active or Idle, Everyone Is Wearing Gym Clothes Now
Sales of activewear are growing as denim sales are shrinking.
- Dec 1 20161 minute
So, You Want To Open A Coffee Shop?
The retail value of the U.S. coffee market is alluring-around $48 billion. But at $3 a cup, cashing in on our collective caffeine addiction isn't always a given.
- Dec 1 20161 minute
The Strategies These 3 Beauty Startups Use To Stand Out
In the United States alone, consumers spend north of $62 billion on cosmetics, skincare and haircare products each year. But younger women are increasingly venturing outside their Maybelline and Dior standbys, embracing smaller brands. As the crowded
- Jan 1 20172 minutes
Is The Price Right?
Think you know what to charge your customers? Because the rules are changing
- Aug 1 201614 minutes
Why It's Nearly Impossible To Stop This Amazon And eBay Scheme
This Amazon and eBay scheme is driving some entrepreneurs nuts.
- Dec 1 20166 minutes
To Franchise, Or Not To Franchise?
For many brands hoping to expand, franchising is a great model. But it's not the only (or always the best) option. Here, we follow two similar entrepreneurs as they choose different paths to growth-one going into franchising and the other licensing his brand to dealers.
- Apr 1 20142 minutes
Meet the Real Estate Franchise Backed by Warren Buffett
One of the first enterprises Buffett is allowing to use the Berkshire Hathaway brand name is a real-estate brokerage.
- Oct 1 20162 minutes
5 Ways to Pick a Killer Name
Branding your company is one of the most important decisions you’ll make. Here’s how to get it right.
- Apr 1 20154 minutes
5 Examples of Stellar Logo Design and Packaging
These organizations have used design to create truly robust brands.
- Jan 1 20179 minutes
Two Years Ago, This Ruling Rocked Franchising To Its Core. Now Everything May Change Again.
In 2014, all hell broke loose in the franchising world. The National Labor Relations Board (NLRB) has a group called the Division of Advice, whose job is to suggest what actions the NLRB should take -- and it had recommended that McDonald’s be consid
- Apr 1 20152 minutes
It's Not You, It's Your Story: Why Branding Matters
Branding is one of the major pain points for entrepreneurs. On the outside it seems simple, but its core is complex.
- Sep 1 201610 minutes
The Surprising Second Act For One Of YouTube's Biggest Stars
Connor Franta has made millions as a YouTube star, but he knows that kind of celebrity won't last.
- Jan 12 20175 minutes
Trump Thanks L.L. Bean, The Latest Retailer Caught Between Him And His Critics
The world of retail boycotts in a divided United States
- Jan 1 201710 minutes
These Brand Consultants Turned Nights On The Town Into Market Data
In 2013, Christopher Krietchman was walking down the street in Manhattan, worrying about his flailing meal-delivery company. Krietchman was the founder of Fresh Grill Café, which cooked and delivered healthy meals to New Yorkers. When he launched in
- Apr 1 20165 minutes
5 Blueprints for Your Brand's Story
Investors like a good story, like everybody else.
- Oct 24 20162 minutes
MORE SHOPPERS—ESPECIALLY MILLENNIALS—WANT HIGHER ENGAGEMENT BEFORE BUYING STUFF
- Oct 31 20163 minutes
Will Millennials Eat Their Frozen Veggies?
Companies pitch them to shoppers who’ve embraced fresh | “There’s a perception … it comes from an industrialized place”
- May 1 20155 minutes
How to Succeed in Franchising Your Business
The most successful franchises have a few strengths and strategies in common. Here's how they play to win.
- Jul 1 201610 minutes
This Couple Trusted Their Gut to Reinvent an Organic Grocery Store
Learn how this couple built Lucky's Market, one of the country's most beloved (and weirdest) grocery chains.
- Sep 1 20158 minutes
Don't Beat 'Em, Join 'Em: Why Brewing Together Works Better in the Craft Beer Industry
Craft brewers' cooperative thinking fosters a spirit of collaboration and creates a powerful bloc that shows steady growth.
- Nov 7 20164 minutes
China’s High-End Retail Emporium
Walmart is remaking its Sam’s Clubs to offer foreign goods aimed at aspirational consumers | “To Chinese shoppers, ‘imported’ is a badge for premium”
- Aug 1 20163 minutes
The Mothball Marketplace 2.0
ThredUp reinvents the dustiest category of retail—the thrift shop
- Aug 1 20168 minutes
The Hotel Revolution
How Hilton stays ahead in a disruptive world to remain a true innovator in the hospitality industry
- Feb 1 20142 minutes
What a Card
Minted taps the crowd for incredible printed designs
- Aug 1 20161 minute
How I Persuaded Designers To Make Plus-Size Clothing
Christine Hunsicker saw opportunity in the $120 billion women’s apparel industry: One-third of U.S. women wear plus-size clothing, but they represent under a fifth of women’s apparel spending. So in 2011, she launched Gwynnie Bee, a plus-size, everyday-clothing rental service. The hard part was getting designers to make clothes for her.