- Jan 1 20171 minute
Getting The Message
Claire Dodson Bonin Bough HOST, CLEVELAND HUSTLES; AUTHOR, TXT ME (646) 759-1837 Why did digital-marketing innovator Bonin Bough ditch Triscuits for TV? Snack-food giant Mondelez’s chief media and e-commerce officer left in August to star in CNBC’
- Jan 1 20172 minutes
How comedy powerhouse Second City helps Facebook, Google, and more build better teams
- Jan 4 20179 minutes
Opening Paragraphs Don’t Always Have To Be Exciting
The author Emily Ruskovich discusses the uncanny restraint of Alice Munro and the art of starting a short story.
- Nov 7 20162 minutes
Inside the New Standards for Kids and Screen Time
WHEN IT COMES TO SCREEN TIME for kids, less is more. That’s what the American Academy of Pediatrics has maintained for years, warning that exposing young children to any kind of digital platform, from junk TV to educational apps, could lead to delaye
- May 1 20142 minutes
The Science Behind Crafting Contagious Content
Jonah Berger, a marketing professor a the Wharton School of Business, has identified six key drivers of virality.
- Jan 1 20172 minutes
Keep Your Head In The Clouds And Your Feet In The Mud
Learn to avoid the minutiae of the middle. You need to focus on the high and the low
- Oct 24 20162 minutes
Luka is pushing the boundaries of AI with Replika, a chatbot program that doesn’t just talk to people, it learns their texting styles to mimic them
- Sep 1 20162 minutes
How to Share Your New Gig
CHANGING JOBS? CONGRATULATIONS. NOW USE THESE ETIQUETTE TIPS TO SPREAD THE WORD WITHOUT MAKING ANY SOCIAL MEDIA STUMBLES.
- Nov 1 20142 minutes
Why a Phone Call Is Better Than an Email (Usually)
Our obsession with e-mail ignores a crucial truth about human beings: that we have evolved as listeners, not as readers.
- Feb 1 20142 minutes
Why Are Employees Resistant to Using Internal Networks?
A look at how to show employees that using an internal network to communicate can save them time and frustration.
- Apr 1 20132 minutes
How to Think Like Your Customer
Marketers behave differently online than their customers.Here's how to fix the disconnect and gain some insight into your customer base.
- Jul 1 20144 minutes
8 Ways to Build a More Welcoming Homepage
As the threshold to your business, your homepage should invite people in.
- Dec 12 20161 minute
Voat: Reddit For Even Meaner People
J.S. The “fatpeoplehate” group that Moreno banned from Reddit migrated to Voat, which was started by Atif Colo and Justin Chastain, software engineers in their early 30s who believe that people should be able to say or see anything, as long as it’s
- May 1 20161 minute
3 Tips For Finding a Mentor
The right approaches to wooing the right person, from those who've been there and made it work.
- Nov 1 20162 minutes
Every Company Has A Secret Product
Why the most important product you design is your company
- Oct 1 20161 minute
Three Strategies For Hiring A Business Coach
MANAGE TRANSITIONS. Moving into a new phase of your business can generate anxiety, says Harvard Law School’s Sheila Heen, who teaches negotiation, co-authored Thanks for the Feedback: The Science and Art of Receiving Feedback Well, and is co-owner an
- Jun 1 20162 minutes
Why Your Emails Could Use an Exclamation Point (or Three)
Punctuation and other markers -- emoticons, slang and the like -- serve as stand-ins for facial expression and vocal intonation.
- Dec 1 20162 minutes
Building His Audience
AFTER ONLINE STRATEGIST JIM ROBINSON VEERED OFF THE CORPORATE FAST TRACK, HE WOUND UP GROWING BOTH WEB TRAFFIC AND HIS OWN BUSINESS.
- Oct 1 20141 minute
This Translation App Helps Professionals Traveling in China and Japan
Waygo, a mobile app, takes a snapshot of written text and translates it into basic English.
- Feb 1 20161 minute
4 Must-Haves for Headlines That Hook Readers
Without the right words, your blog posts, flyers and ads may go unnoticed.
- Dec 1 20131 minute
A One-Stop Cooking and E-Commerce Site Heats Up
Food52 is both a curated cooking site and an online shop for kitchen and home goods.
- Jul 4 20161 minute
All Kinds of People When I was a kid, growing up in a small town in Texas, People gave me access to the rest of the world. It showed that dreams are possible and opened my eyes to the amazing variety of life beyond my borders. That’s because for 42
- Jan 1 20133 minutes
Simple Steps to Effective Marketing
These strategies can demystify your product and help your customers see the light.
- Oct 1 20131 minute
Connect With Angry Customers Before They Yelp
The app OwnerLists establishes a direct line of communication between business owners and their customers, allowing them to respond directly to negative reviews.
- Oct 3 20165 minutes
A Museum Embraces the Triumph and Struggle of Black America
ANY HISTORY MUSEUM IS A storytelling machine. But the newest one in Washington, D.C., starts telling its story before you even enter. The very silhouette of the National Museum of African American History and Culture has embedded meanings. Above a gl
- Aug 1 20162 minutes
A Vat of Ink Inspired This Craft Ecommerce Company
Lauren K. Lancy started her business after a colorful trip to Thailand.
- Nov 1 20152 minutes
Why You Should Be Looking Locally for Customers
Small businesses can -- and should -- target consumers closest to home. Here's how.
- Oct 3 20161 minute
Building a Better America
The famed architect, 50, designed the National Museum of African American History and Culture, opening Sept. 24 in Washington, D.C.
- Sep 5 20161 minute
Talk May Be Cheap, but It’s Humanity’s Best Asset
NATE HOPPER IN THE KINGDOM OF Speech, Tom Wolfe offers an analytical history of humankind’s struggle to understand the origins of what he calls its “superpower”: speech. In Wolfe’s telling, the often dry, esoteric realm of academia is rife with coup
- Jul 1 20131 minute
A Website That Lets You Get Away From It All
Calm.com provides online zen for the stressed.