- Apr 1 20131 minute
The 5 Branding Rules of Attraction
Your brand draws customers to your business. Here are the elements you should consider when designing it.
- Dec 10 201615 minutes
In Defense Of Facts
A new history of the essay gets the genre all wrong, and in the process endorses a misleading idea of knowledge.
- Jan 4 20176 minutes
Earth's Oceans Are Steadily Warming
Another study argues there was no sea-surface slowdown in warming.
- Jun 1 20162 minutes
How Real Brilliance Is Measured
Rather than looking at typical benchmarks, we focus on the ideas, almost all fueled by passion and implemented by strong leaders.
- Jan 15 20172 minutes
Flesh-Eating Worms Reach Florida's Mainland
A massive eradication effort wiped out screwworms in the U.S. 35 years ago—but then they reappeared.
- Feb 1 20132 minutes
Former Software Engineer Takes a High-Tech Approach to Farming
How PodPonics transformed an unused lot in Atlanta into a productive farm.
- Jan 17 20178 minutes
The Oa And The Dark Side Of Science
Brit Marling discusses the folklore and real-life research that went into her trippy Netflix series.
- Dec 1 20131 minute
The 5 Traits You Need to Dominate Any Industry
Great people, no matter their field, have similar habits. Learn them and then use them in your own quest to greatness.
- Jan 17 20177 minutes
The Limits Of Sugar Guidelines
Is there a danger in governments offering too-specific advice on sugar consumption?
- Oct 24 20163 minutes
Engineered Food Holds Our Future
ON THE OCCASIONAL clear-frost autumn night, my dog takes the opportunity to remind me that she is not a dog. Bewitched by sounds that I cannot hear and by smells that I cannot imagine, she plants her four feet stolidly apart and raises her head up to
- Sep 19 20161 minute
We Shouldn’t Dismiss People Who Deny Facts
IT’S EASY TO DISMISS PEOPLE WHO believe things that are factually incorrect—that vaccines cause autism, for example, or that climate change isn’t real. But if we really want to change how they think, we need to take an honest look at what’s driving t
- Sep 1 20163 minutes
Cloud Over the Fields
By collecting data from millions of acres of farmland, a California startup wants to help farmers make smarter business decisions.
- Oct 24 20162 minutes
Forget organic. Clothing and textile makers are turning to so-called Better Cotton, sustainably raised and cheaper
- Nov 7 201614 minutes
Decapitate And Chill
The cryonics enthusiasts of Moscow-based KrioRus are freezing heads now, figuring out the whole immortality thing later
- Dec 12 20161 minute
New Technology Can:
JOE JIMENEZ Reach the sick ACCORDING TO THE WORLD HEALTH Organization, 400 million people do not have essential health services. That’s more than the entire population of the U.S. But emerging technologies can enable us to deliver health care world
- Jan 17 20174 minutes
Trump's Last Vacant Cabinet Post
The president-elect has yet to name a secretary of agriculture, a delay that has caused controversy and illustrated the difficulties governing will pose.
- Nov 25 20163 minutes
Does Trump Know More Than The Scientists Do?
Scientists are concerned that Trump could become the most anti-science president ever.
- Jan 9 20172 minutes
The Moon May Be Formed From Many Tiny Moons
New research suggests the moon was the result of a series of smaller collisions rather than a single catastrophe, contradicting a theory that has been widely accepted for over 30 years.
- Jun 1 20161 minute
10 Food & Farming Companies to Watch - Entrepreneur's Brilliant 100
Looking for companies solving problems in the food and farming industries? Eat your heart out.
- Dec 12 20164 minutes
This Land Ain’t My Land
Tenant farming is on the rise as the value of U.S. cropland soars | “This will be the first year we’ll be able to set a little aside”
- Dec 27 201610 minutes
Are Climate Scientists Ready For Trump?
SAN FRANCISCO—How should climate scientists react to a president-elect who calls global warming a “hoax?” How much should they prepare for his administration? And should they ready themselves for the worst?These questions loomed over the fall confere
- Oct 1 20162 minutes
Kimbal Musk is sowing the seeds for a health revolution in Memphis.
- May 1 20161 minute
4 Common Sayings in Business Translated -- Finally!
Business is full of clichés. Three successful entrepreneurs turn all that "blah blah blah" into a real advantage.
- Oct 1 20164 minutes
How to Win on 'Shark Tank'
What all 495 pitches say about wowing investors.
- Aug 1 20152 minutes
Don't Just Build a Business -- Build a Business With Soul
You need more than brains to create and sustain a business that has a lasting impact.
- Jun 1 20164 minutes
A Head of STEAM
The case for teaching arts in the Digital Age.
- Oct 17 20164 minutes
That Boom You Hear Is Ukraine’s Agriculture
Close to the war zone, a farming giant emerges | “If I take someone else’s land, I can double, triple the yield”
- Feb 1 20161 minute
How Perfectionism Is Sabotaging Your Business
Author and researcher Jane Bluestein explains the problems with chasing perfection, and how to avoid them.
- Dec 1 20166 minutes
How Will Trump Use Science To Further His Political Agenda?
It’s too simplistic to call Republicans “anti-science.”
- Oct 1 20151 minute
How This Company Is Revolutionizing the Way Farmers Do Their Job
FarmLogs turns to big data to update age-old practices.