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Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives?

The primary obstacle is a conflict that’s built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick. Psychologists have discovered that our minds are ruled by two different systems—the rational mind and the emotional mind—that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort—but if it is overcome, change can come quickly.

In Switch, the Heaths show how everyday people—employees and managers, parents and nurses—have united both minds and, as a result, achieved dramatic results:  

●      The lowly medical interns who managed to defeat an entrenched, decades-old medical practice that was endangering patients.

●      The home-organizing guru who developed a simple technique for overcoming the dread of housekeeping.

●      The manager who transformed a lackadaisical customer-support team into service zealots by removing a standard tool of customer service
            
In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. Switch shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.


From the Hardcover edition.
Published: Crown Publishing Group an imprint of Random House Publishing Group on Feb 16, 2010
ISBN: 9780307590169
List price: $14.99
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Switch is of course a book about change. Authors Chip and Dan Heath explore ways to drive change by appealing to both our intellectual and the emotional side along with simplifiying the path to change. The book is full of stories to illustrate the points and most of them are very relevant. There were a few well worn, pithy examples, hence the 4 star rating but enjoyed the book and really liked the one page reference summary in the back.read more
Is this review helpful? Yes | NoThank you for your feedback.
Chip & Dan Heath give us a unique look into why change can be a very difficult thing for people to accept. They also offer a unique view and approach to making change happen and the acceptance of change. While what they offer might not apply to every situation the information can be quickly modified to fit on a case by case basis. Check it out, you might just like it so much you'll go looking for things to change. Enjoy.read more
Is this review helpful? Yes | NoThank you for your feedback.
Because I love positive change (it provides both thrills and hope), the title of this book grabbed my attention. Then I realized it was written by the Heath brothers, and I knew I was in for a treat. I was not disappointed. Their approach is simple and approachable, with great humor, making the book a light read. But it is not lacking in valuable insight, and plenty of stories and evidence to support their points. I particularly appreciated their explanation of the error of attribution - blaming people for problems that are actually caused by situations. There's a lot to be said for arranging circumstances in the most favorable way to bring out the best in people.read more
Is this review helpful? Yes | NoThank you for your feedback.
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Reviews

Switch is of course a book about change. Authors Chip and Dan Heath explore ways to drive change by appealing to both our intellectual and the emotional side along with simplifiying the path to change. The book is full of stories to illustrate the points and most of them are very relevant. There were a few well worn, pithy examples, hence the 4 star rating but enjoyed the book and really liked the one page reference summary in the back.
Is this review helpful? Yes | NoThank you for your feedback.
Chip & Dan Heath give us a unique look into why change can be a very difficult thing for people to accept. They also offer a unique view and approach to making change happen and the acceptance of change. While what they offer might not apply to every situation the information can be quickly modified to fit on a case by case basis. Check it out, you might just like it so much you'll go looking for things to change. Enjoy.
Is this review helpful? Yes | NoThank you for your feedback.
Because I love positive change (it provides both thrills and hope), the title of this book grabbed my attention. Then I realized it was written by the Heath brothers, and I knew I was in for a treat. I was not disappointed. Their approach is simple and approachable, with great humor, making the book a light read. But it is not lacking in valuable insight, and plenty of stories and evidence to support their points. I particularly appreciated their explanation of the error of attribution - blaming people for problems that are actually caused by situations. There's a lot to be said for arranging circumstances in the most favorable way to bring out the best in people.
Is this review helpful? Yes | NoThank you for your feedback.
Great book about 3 aspects of change:Logic (the rider) / Emotion (the elephant) / and the Path (the situation).Gives lots of practical advice, techniques, and how and when to use them. Also of stories of people using these techniques. Also some background of studies where the knowledge came from. It's not just the author's opinion. Very enjoyable read.
Is this review helpful? Yes | NoThank you for your feedback.
Switch was one of the best books I have read this year and it delivers on its title. Easy to read, entertaining and packed with useful information. One idea I found very interesting was that action triggers can have the same effect as a habits but take very little time to develop. If you loved their previous book Made to Stick you will love this one too.
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Not as good as their other book. This book attempts to explain how to make change. A few good notes here though - worth a read.
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