NORTON MOBILE SURVEY 2012 - SINGAPORE

MOBILITY MATTERS
Online Singaporean adults (%):  That own a mobile phone – 91%  Who access the Internet on their mobile phones – 69% Top 3 mobile phone activities - 1) SMS (95%), 2) Phone calls (92%) & 3) Photos/videos (74%)  Top 3 online mobile phone activities - 1) Social networking (57%) 2) Reading news/feeds (55%) & 3) Online messaging (39%)

ILLUSIVE SENSE OF SECURITY
Online Singaporean adults (%):  That feel they are susceptible to cybercrime – 61%  That receive unwanted calls or text messages on their phones – 46%, 2 to 3 times a month  That do not password protect their mobile phone – 45%  That didn’t have the capabilities to lock or wipe their phone’s memory – 55%  That weren’t aware locking or wiping a phone’s memory was possible – 27%  For online Singaporeans that do password protect their phone, the top 3 ways they do it are: - 1) Combination of numbers, letters and symbols (60%), 2) Simple passwords (17%) & 3) Changing passwords every 2 weeks (11%)  Who are unaware if they can remotely track their mobile phone using GPS – 30%

PROTECTING PRIZED POSSESSIONS
Online Singaporean adults (%):  Who have experienced having their mobile phone lost or stolen – 27%  That have lost their mobile phone – 69%  Top 3 biggest inconveniences resulting from a lost or stolen mobile phone: - 1) Losing contact info (78%), 2) Compromised privacy (52%) & 3) Losing photos and videos (52%)  That paid a sum to resolve the situation – 68%, averaging S$424  Willing to pay a ransom to resolve their lost or stolen mobile phone issue – 60%, averaging S$273  Who would forfeit a S$10,000 lottery win in place of losing their mobile phone – 28%

KEEPING MOBILE SECURITY SIMPLE
Online Singaporean Adults (%):  That had security software which helped in the recovery process – 13%  Who believe security software would have helped recover their lost or stolen phone – 53%

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