Cooperative means a jointly owned commercial enterprise which produces as well as distributes its goods and services. These organizations are generally formed and operated for the benefit of those who are associated with it. For a developing country like India these co operatives have played a crucial role for the general upliftment of the Indian economy. Especially dairy co operatives like Amul and others have provided financial independence and solvency to thousands of rural folk of India. The co operative movement in India has been specifically encouraged and nurtured by the Indian government as a means to accelarate the progress of Indian economy. A cooperative (also co-operative or co-op) is a business organization owned and operated by a group of individuals for their mutual benefit. A cooperative is defined by the International Cooperative Alliance's Statement on the Cooperative Identity as "an autonomous association of persons united voluntarily to meet their common economic, social, and cultural needs and aspirations through jointly owned and democratically controlled enterprise". A cooperative may also be defined as a business owned and controlled equally by the people who use its services or by the people who work there. Various aspects regarding cooperative enterprise are the focus of study in the field of cooperative economics.
milk products and other food products to consumers at competitive prices and uphold institutional structures that empower milk producers and farmers through processes that are equitable. Fruit Pulps & Concentrates in bulk aseptic packaging and fruit juices at a national level through its sales and distribution networks for marketing food items. Mother Dairy sources significant part of its requirement of liquid milk from dairy cooperatives. Similarly. A wholly owned company of the National Dairy Development Board (NDDB). Mother Dairy also contributes to the cause of oilseeds grower cooperatives that manufacture/ pack the Dhara range of edible oils by undertaking to nationally market all Dhara products. Safal range of fresh Fruit & vegetables.Mother dairy
Mother Dairy was set up in 1974 under the Operation Flood Programme. Cultured Products. Processed Fruit & Vegetable Products. processing of milk is controlled by process automation whereby state-of-the-art microprocessor technology is adopted to integrate and completely automate all functions of the milk processing
. Ice Creams. Frozen Vegetables. markets & sells milk and milk products under the Mother Dairy brand (Milk. Paneer and Ghee). Mother Dairy manufactures. At Mother Dairy. Mother Dairy sources fruits and vegetables from farmers / growers associations. It is Mother Dairy’s constant endeavor to ensure that milk producers and farmers regularly and continually receive market prices by offering quality milk. Dhara range of edible oils.
Mishti Doi.Mother Dairy has over the past 3 decades. UHT Milk. Paneer. harnessed the power of farmer cooperatives to deliver a range of delicious products and bring a smile on your face. Government of India. Saurashtra and Hyderabad. Mother Dairy milk has a market share of 66% in the branded sector in Delhi where it sells 2. Cheese. Mother Dairy markets approximatley 3. The company derives significant competitive advantage from its unique distribution network of bulk vending milk booths. Ghee. Moreover. retail outlets and mobile units.5 million litres of milk daily and undertakes its marketing operations through around 1400 retail outlets and over 1000 exclusive outlets of Mother Dairy. Probiotic Products. Mother Dairy has Certificate of Approval from Export Inspection Council of India also. Mother Dairy is an ISO 9001:2008 (QMS). Mumbai. Mother Dairy also manufactures and markets a wide range of dairy products that include Butter. Lassi & Milk and most of these products are available across the country. Dahi. Mother Dairy ice creams launched in the year 1995 have shown continuous growth over the years and today boasts of approximately 62% market share in Delhi and NCR. its Quality Assurance Laboratory is certified by National Accreditation Board for Testing and Calibration Laboratory (NABL)-Department of Science and Technology.areas to ensure high product quality/ reliability and safety.
. ISO 22000:2005 (FSMS) and ISO 14001:2004 (EMS) certified organization.2 million litres of milk daily in the markets of Delhi.
i.930 crore.700 crore and by the end of 2011 it targets to increase its sales by 45.The annual sales of Mother Dairy in 2010 was Rs2.
ice cream. Mother markets and sells dairy products under the mother dairy brand like liquid milk. Mumbai. Saurashtra and Hyderabad. It is one of thelargest liquid plant in Asia. Completely automate all function of the milk processing area ensures highquality. Similarly.3million liters of milk daily and undertakes its marketing operations througharound 14.8 million liters of milk daily in themarkets of Delhi. cheese and butter. Mother Dairy Milk has a market share of 66% in the branded sector in Delhi where it sells 2. Itis know a wholly owned company of the National Dairy Development Board(NDDB).History
Mother dairy was set up in 1974 under the operation flood programming.
. Mother Dairy sourcesfruits and vegetables from farmers/growers associations. dahi.000 retail outlets and 845 exclusive outlets of Mother Dairy. reliability and safety. Mother Dairy markets approximately 2. Mother Dairy sources its entire requirementof liquid milk from dairy cooperatives.
Unions. Consolidation and growth in milk and milk product marketing. strengthen societies and equip their staff and members with the skills and information they need. 5) Persuade the State and Central Governments to remove the shackles on cooperative laws so dairy can compete on equal terms with other forms of enterprise.
Link large cooperatives.
7) Ensure availability of analytical information for Policy Planning and Decision Support. as they primarily shoulder animal husbandry related responsibilities in rural India. Education of producer members. promoting better equity for regional cooperative brands and developing qualified and skilled manpower .Steps towards the co-operative movement
Recruit. adds value and disseminates information. train and motivate increasing numbers of women to work for Mother Dairy to achieve significant improvements in dairy husbandry.
4) Empower local leaders. Federations and NDDB in a national network that collects. opinion leaders and trained professionals to be expanded and strengthened.
Vision & mission
Vision .Mother Dairy’s heritage is intrinsically
linked to the cooperative movement in India. Our values reflect who we are & what we firmly believe in.
. rural India & our consumers.
Mission . With determination & pride we will continue to serve our farmers.Provide quality food and beverages to
consumers at affordable prices while ensuring fair returns to the producers.
At Mother Dairy. Multitude of social development and other initiatives have been nurtured by Mother Dairy from its earliest days. Similarly Safal sources its requirement of Fruits and Vegetables from farmers/growers association and Dhara helps the Oilseeds Grower Cooperatives by sourcing the production of the wide range of Dhara edible oils from them. safe. Corporate Social Responsibility (CSR) is thus an integral part of the business model we operate on. hygienic practices and modern methods of dairy farming.Corporate social responsibility
The very genesis of our organization was a result of the initiative to provide value to farmers and safe milk to consumers. This initiative by Mother Dairy is directed
. Our commitment to serve our farmers:Mother Dairy sources significant part of its requirement of Liquid Milk from Dairy Cooperatives. our commitment to ethical conduct and social responsibility is core to our way of doing business. Mother Dairy also works towards improving the standards of the farmers by educating them about better farming techniques. healthy and tasty products to our consumers. This ensures that the farmers get the appropriate prices for their yield and quality. and is strongly aligned with our vision to create and increase value for our farmers and to provide affordable.
I owe a great thanks to many people who helped and supported me during this project.towards making the farmers independent and financially self sufficient. I would also thank my institution without whom this project would have been a distant reality. My deepest thanks to lecturer. Bhavna Mam the guide of the project for guiding and correcting various documents of mine with attention and care. I also extend my heartfelt thanks to my family and well-wishers. She has taken pain to go through the project and and make necessary connection as when needed.
Co-operative and rural management
Company :.MOTHER DAIRY
STUDENT INFO :
Pratik M.Shah SYBMS
S-229 KES College
About the subject About the company History of the company Steps towards co-operative movement Vision & Mission Corporate Social Responsibility
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