2012 SELF Asia with ASES | July 2nd - 4th, 2012

SE STAR

a social enterprise that promotes
green attitude towards a green environment

1.5 million tons plastic bags turn to waste /year

ISSUES
Small home industries becoming marginalized Growing CSR

OPPORTUNITY
Growing mid-upper class

TARGET MARKET 1.627.140 people in 5 major cities in Indonesia
• Middle - Up class

• Educated, min diploma • Mostly women • Environmentally aware

• Primary Age 25-39 • Secondary 19-24 & 40 above

Location: Urban cities in Indonesia (Java & Bali)

Growing number of companies with CSR programs – as merchandising

Solution - baGoes
• Reusable bags to replace plastic bags • Environmental program to support the cause (plastic bag diet campaign) • Manufactured by local home industries • High quality product, fashionable and design focused

Sustainable Solution!

Custom

Retail

STRATEGY

Online Shop – Social Network

baGoes

@tasbaGoes

HIGH QUALITY etc. MATERIALS
Price: 15 USD – 40 USD

Competitive advantage!

• Revenue • Opr. Cost /month
4,7 bil IDR 70 mil IDR 3,5 bil IDR
45 mil IDR
2012 2013

5,9 bil IDR 100 mil IDR
2014

Effective marketing strategies

Increase production QUALITY and QUANTITY  Kampoeng

baGoes

Sustainable home industry based production cluster, empowering the local community that will increase their livelihood.

Strategy and Milestones

Finance
2012 Total Revenue COGS Gross Margin Fixed Cost Program Donation EBIT 3,5 billion 1,2 billion 2,3 billion 850 million 200 million 1,25 billion
70

2013 4,7 billion 1,5 billion 3,2 billion 1,1 billion 275 million 1,83 billion

2014 5,9 billion 2 billion 3,9 billion 1,4 billion 350 million 2,15 billion

Social Impact
• Reducing plastic use • Promote environmental issues • Policy changing • Create awareness

60 50 40 30 20 10 0 1 2 3 4 Partner Staff

5

6

TERIMA KASIH

(THANK YOU)

:D

Sign up to vote on this title
UsefulNot useful