Michael sage consulting social media guide series five

Brand communications:
Why Blogger’s relations is now essential

Yinka Olaito
www.yinkaolaito.com www.michaelsageng.com

Web 2. You may also want to consult other quality materials at both online and offline world. We do not consider this effort as extremely comprehensive enough but we believe it the first step in the right direction. These custodians include but not limited to top Management. While every effort has been made to accurately present facts in this EBook. communities and brands can now exchange. implement EBook that can help a dummy start the process. . Managers. Director/Manager. CSR specialists and Community Managers among many other duties. facilitate discussion. Investors relations. we understand that many brands are still in the dark with regards to what to do. communicate. A brand that ignores the voice of the people and regards it as noise may bite its fingers at the end. comment and inputs from our readers that will help us serve you better. Public relations. Web 2.0 has provided several public communications channels through which individuals. At Michael Sage consulting. Michael Sage Consulting as well as the author will not be liable for any error or omission. Corporate Communicators. Individuals are permitted to share.Preface Web 2. post.0 is now returning power to the people who actually own the brands in the first instance. give away. This is the reason we decided to publish this easy to read. contact either the company or the author with the addresses at the end of the book.0 is now making a lot of demands from brand custodians. One that most of us will never forget in a hurry is the popular ‘DellHell’ saga. Several examples abound. express their feelings. share. marketing Directors. If in doubt. So we welcome further discourse. sell this EBook as long as it remains in the original form. misapplication of the facts in this EBOOK.

She claims build is an action word (verb). readers that daily throng the sites to take advantage of the values and tools they provide. At least this is true in most cases. corporate communications and Public relations managers are used to Media relations. You must nurture. These online influencers hold and wield a lot of influence on Millions of community members. When bloggers reach out to some of these brands’ custodians most do not reply nor see any reason to respond as fast as possible. Every relationship needs nurturing. Key officers who will handle the process need proper briefing with regards to what the responsibilities are. I like what Lucretia Priutt says about the word ‘build’. What is of interest to us here is that as this trend keep developing. social networking sites. a corporate communicator.Brand Communications: Why bloggers relations is now essential Many brands’. Investors relations and customer relations in the offline world. people with required training in human relationship building will do better than Engineers or information Technology experts. As we know online relationships crises are more viral than the offline. it points to increase in conversation in places beyond the comfort zones. So in planning. blogs are Community administrators and bloggers. when to do it as well as how is put in place. The implication of this is that there is more noise level. Even when the A list bloggers content direction has no bearing to their brand’s message. It is better not to start a thing at all than to destroy the process when already implemented. To this end. For those who want to take meaningful steps in this direction. More also. value and equity. many brands and corporate communicators have not developed effective means of relating with these influencers. . I think many still need to take a cue from most reputed ‘DELLHELL’ saga before the alarm will blow at their doorsteps. Behind most effective communities. misconceptions that can spread due to this negligence can lead to unimaginable brand’s damage. This also suggests an increase in social media tools. public relations or content manager for brands need to carefully observe the followings: Plan and organize: nothing is successful until a plan of action of what to achieve. it takes time and effort. It is like a garden. Today there is an increase in number of social media and networking sites. Some still believe that bloggers are school kids who are just playing with the computers. To be successful in blogger’s relation. Yet the kind of myths. weed and wait. what to do. they must prepare to build relationship of value. I have also noticed that the few brands who have initiated this step only want to deal with A list bloggers. you cannot just sow seed and reap. top management needs to endorse the process.

the brand can now make an attempt to pitch the bloggers through their means of preferred communication line. Pitch: now that your brand is known in the communities. Identify your brand through the use of avatar. That will be discovered early. MTN Nigeria seems to be taking a step in this direction but much still needs to be done. I often consider as spam or delete comments that are out to sell instead of making quality contribution to the discourse. Brand through its representative must begin active participation in the selected bloggers’ communities. brand must now release its implementation tactics. itemising values the community members can derive from the brand works better than hard sell. A smart blogger needs to note also that crafting a story around the issue.Contribute and get involve: After the above is taken care. Also avoid been anonymous. In most cases. circulate your brand’s content: based on the relationship and agreement you already have with the blogger. JOIN THE CONVERSATION . Publish. you can now start publishing your content as a guest blogger or content contributor. Dell has gained the support of its international CEO. it is ideal to let the blogger or community owners push your content for community perusal. MR Dell has actually granted an hour interview to the blogger that created the issue.. Examples of effective bloggers’ relation we have noticed online include Dell organization. precise. But please note that you are not participating to sell. AND NOW. Let it be a private communication between you and the community owner or the blogger in question. It is expedient that you do not do that openly. It helps community members to appreciate you the more. clear and value-adding to the community or blog’s direction. respectful. community owners or administrators. Do you have a good example of effective blogger’s relations? Please share with the community. Do you need help? Send us a note by joining the conversation. One thing to note though is that you need to let your pitch be relevant.. Many bloggers have lost valuable community members through improper management of issues like this. The community owner and the blogger will appreciate such respect and be willing to help.

Within Nigeria.0/social Media knowledge sharing sessions has attracted participants from Prima Garnet. Wellspring Christian centre. Website: www.com 234-7029778785. Trainer and Public Speaker who has enjoyed corporate consulting business relationship with brands like GTBank. Yinka Olaito’s web 2.yinkaolaito. Pan African University Lagos Nigeria. GlaxoSmithKline as well as School of Media and Communications. Nigerian Institute of Training And Development(A . TEEC among others. Yinka Olaito’s works and professional experience has received positive review from international media: The Daily Reviewer USA-as Top 100 Branding blogs. from Internet Marketing Masters-50 Excellent Blogs that help your online Branding and PBB as Top 30 personal brand experts on twitter. 8037156390 ABOUT THE AUTHOR Yinka Olaito helps individuals and corporate brands to maximize values in their brands through adequate exposure of the brand to audience that can pay premium and are turned to advocates. Do not wait until it is too late. Daily Independent.ABOUT MICHAEL SAGE CONSULTING LAGOS NIGERIA Michael Sage consulting firm specializes in helping brand to achieve its aims. Yinka Olaito writes on his niche for noted prints media in Nigeria and publishes multiple award winning blog THE BRANDING GAVEL(www. California USA. an Associate member of Nigerian Institute of Public Relations. It provides unique services in Brand communication and Social Media arena. ThisDay. such frontline Media: Electronics (Channels Television’s programme ‘Sunrise’. DDB. We understand perfectly that the voice of the audience is now important to brand success today. 100+ career experts to follow on twitter. RolanPaul Engineering. Yinka Olaito is a passionate. Yinka Olaito is a leading voice in Nigeria as web 2. Yinka Olaito actively participated in a meeting that suggested new communications perspective for the body in Africa. Recently selected as one of the 20 African Media (Main and Social) experts by a United Nations Agency –African region. Our aim is to help individuals and corporate brands multiply their results through adequate communication and stakeholders’ engagement.com) Yinka Olaito is a Member and Nigeria chapter President Of social Media Club international. certified Brand-PR. Top100 Marketing Blogs.com-A must read 150+ career blogs. Insight Grey. Social Media expert.0/social media applications to branding. Pilot Science. Our edge is in creating a unique value adding process that will make our customers stand out among the big league.michaelsageng. Business Eyes magazine and M2) have also covered his professional opinion.com Email: Tel: info@Michaelsageng. Times Cable Television’s ‘Brand &Products expo’ and Prints (Punch Newspaper. As a seasoned writer. The customer owns the brand. talk to us now. from CareerRocketeers. Nigeria Bar Association.

A 'social media master' per excellence. Yinka also topped his class in his postgraduate studies in Public Administration. -I thank you very much for opening my eyes on the thousands of possibilities social media can offer. Yinka Olaito is a three award-winning graduate of Ogun State University (now Olabisi Onabanjo). informative an eye-opening sessions. Marketingmix ideas. you nail it.member of IFTDO) and until recent the special Assistant on Communications to The National President and IFTDO council Member of the Institute. Lagos Nigeria Contact: URL: www. African region UNFPA) -Absolutely stimulating session on social media. Publisher..Sarah A. For sure we need to engage with this (new?) media in our daily work linked to social change!!! Merci -Cisse Cheik-UNFPA country Rep. -Your sessions are great.. Cape Town. I've heard great things about you.Daniel Sibongo.com.. Yinka Olaito is the CCO/Lead Consultant of Michael Sage Consulting WHAT people are saying about Yinka Olaito -What a great time we had in your session. yinkaolaito@gmail.Nicola Christofides.com Tel: 234-7029778785 Facebook: Olaito Yinka Skype: Yinkaolaito Twitter: @pathfindernig . Bunmi Makinwa(Director.. Chief Media and communications. Madagascar. Media Consultant.yinkaolaito.Akin Adeoya...Toronto Canada -Your sessions are terrific. senior lecturer behavioural change Comm.com E-mail : Yinka@yinkaolaito. UNFPA New York--You're very welcome. Neil Ford. Frontline PR practitioner and Group MD. south Africa. South Africa . University of Witwatersrand.

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