TAJ Hotels Opening Time Promotion Acknowledgement of media Membership account 7.65sec Not Loud Loud Available OBEROI Hotels 15.37sec Loud Light N/A ROYAL ORCHID Hotels 13.27sec Very Loud Light N/A

The website of TAJ Hotels opened within the shortest interval of time, whereas that of OBEROI Hotels took the most amount of time , marginally more than that of ROYAL ORCHID Hotels. For increasing the accessibility speed, the Hotels need to upgrade the language used to develop their website. TAJ Hotels are not too loud on their promotional campaigns which denote their brand value. This is in big contrast to that of the other hotels which promote their services on different sections apart from separate tabs developed for the same purpose. This is not a bad thing for either of the hotels, so it should not be of much priority as of now. TAJ Hotels acknowledge their media releases with different tabs, whereas the other hotels do that in the background, thus not giving much importance to it. TAJ Hotels gives significant importance to it’s image and the other hotels should follow suit. The membership accounts are an added incentive that TAJ Hotels give their customers which signifies the extreme importance they attach to them. This’ not the case for the other hotels and they should follow suit.

RECOMMENDATION 1. Oberoi hotels and Royal orchid hotels need to upgrade the language used to develop their website. 2. They have to add more of emotional touch to the background on the website. 3. They have to develop more tabs specifying the memberships accounts.

Redington India Ltd C70, 10Th "C" Cross, Thillai Nagar, Opp. Sri Krishna Sweets, Trichy 620018 Tamil Nadu Contact Nos. 0431-2741020/2741630 Email: Back to top Maha Electronics Pvt Ltd. C-87,NEE Sastri Road, Nagappa Complex, Thillainagar, Trichy 620017 Tamil Nadu Contact Nos. 0431-3240764/3244003 Email: