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2 0 11 0 3 2 – M O N D I T M A H A N TA
1. Trust Adapting your corporate and branding message to your target audience is a challenge. Trust takes time and effort to earn and can be broken too easily. 2. Engagement and Credibility : A time consuming affair It takes time to engage audiences and build one’s credibility in their eyes. Organizations are rapidly realizing that engaging an audience is a huge responsibility that requires plenty of resources. 3. ROI B2B marketers are as concerned as their clients are to make a bottom line difference at the end of the day. So ROI is at the top of list.
1. Execution: Delivery, Content, Focus and Trust Content marketing is a definite challenge in execution and strategy. B2B marketing requires a lot of work and often enough, staff in place is not sufficient to strategize and execute the job. 2. Engagement B2B organizations are probably not fully in the engagement phase yet. Social media is for many a series of distribution channels, not an interaction one.