The term 'public deposit' implies any money received by a company through the deposits or loans collected from the public. The public includes the general public, employees and shareholders of the company but excludes the money received in the form of shares and debentures.

 It is an easier method of mobilising funds, especially during periods of credit squeeze.  The administrative cost of deposits for the company is lower than that involved in the issue of shares and debentures.The procedure of inviting public deposits is also simpler and involve lesser formalities.  The rate of interest payable by the company on public deposits is lower than the interest on loans from banks and other financial institutions. Such an interest is a tax deductible expense.  It helps the company to borrow funds from a larger segment of public and thus reduces the dependence of the company upon financial institutions.

It also enables the company to create contact with a large number of investors. It ensures the availability of funds for a longer duration and provides flexibility to the financial structure of the company. There is no risk of over-capitalisation and the deposits can be repaid when they are not required. There is no dilution of shareholders' control as the depositors have no voting rights and cannot interfere with the internal management of the company.

As the public deposits are more likely to be affected by the uncertain conditions in the economy, the depositors response may vary accordingly. They may also tend to withdraw their deposits if the company is not performing well. Public deposits with the companies may cause a diversion of resources into non-priority and undesirable areas. Professional investors may not like to invest in such deposits as there is no or less chance for capital appreciation. As public deposits are unsecured, the depositors may have to bear the risk of loss of money in the event of failure of the company.

Their widespread use restricts the growth of a healthy capital market.They also tend to distort the interest rate pattern of the economy and may result in the dearth of sound industrial securities.

Regulating Public Deposits
According to Companies Act and the Companies (Acceptance of Deposit) Rules,1975 , the following amounts are not included in the expression'deposits':Any amount received from the Central Government or a State Government, local authority, foreign Government, any foreign citizen or authority or any other source whose repayment is guaranteed by the Central Government or a State Government Any amount received as a loan from any banking company, State Bank of India or its subsidiaries,a nationalised bank or co-operative bank Any amount received as a loan from any of the notified financial institutions

Any amount received from an employee of the company by way of security deposit Any amount received by way of security or as an advance from any purchasing ,selling or other agents in the course of or for the purposes of the business of the company Any amount received in trust or any amount in transit Any amount received from directors of the company or from its shareholders by a private company Any amount of unsecured loans brought in by the promoters in pursuance of stipulations of financial institutions or loans provided by the promoters themselves and/or by their relatives but not by their friends and business associates

Under the Companies Act and the rules framed thereunder, the invitation and acceptance of deposits by companies is subjected to the following conditions:Companies are not permitted to raise unlimited amounts of fund through public deposits. The aggregate of all outstanding deposits cannot exceed certain prescribed percentage of the paid up capital and free reserves of the company. Invitations of deposits by a company can be made only by means of an advertisement specifying the financial position.A company which has defaulted in repayment of deposit or interest thereon is prohibited from inviting deposits.

The depositors shall fill the application form supplied by the company. The company in return issues a deposit receipt which is an acknowledgement of debt by the company.The terms and conditions of the deposit are printed on the back of the receipt.The company shall maintain a register of deposits containing the prescribed particulars and file returns of deposits duly certified by their auditor with a Registrar on or before 30th June of every year. The interest to be allowed on such deposits by the company must be in accordance with the rate fixed by the Government. The rate of interest on deposits also varies depending upon the period of deposit and the reputation of the company

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