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1 Business Plan:
A business plan is a formal statement of a set of business goals, the reasons why they are believed attainable, and the plan for reaching those goals. It may also contain background information about the organization or team attempting to reach those goals. The business goals being attempted may be for-profit or non-profit. For-profit business plans typically focus on financial goals. Non-profit and government agency business plans tend to focus on service goals, although non-profits may also focus on maximizing profit. Business plans may also target changes in perception and branding by the customer, client, tax-payer, or larger community. A business plan having changes in perception and branding as its primary goals is called a marketing plan. Operational plans describe the goals of an internal organization, working group or department. Project plans, sometimes known as project frameworks, describe the goals of a particular project. They may also address the project's place within the organization's larger strategic goals.
1.2 Its necessity:
Business plan is so essential due to a number of important reasons which are as follows:
The preparation process of a business plan forces the entrepreneur to take an objective, critical, and unemotional look at the business in its entirety. It is a tool to manage the business better. It is a way to communicating the firm’s ideas to others and the basis for the financial proposal.
1.3 How Business Plans Are Used:
Venture Capital Business plan contests - provides a way for venture capitals to find promising projects Venture capital assessment of business plans - focus on qualitative factors such as team. Public Offerings In a public offering, potential investors can evaluate perspectives of issuing company.
Within Corporations 1. 2. 3. 4. 5. Fundraising Total Quality Management Management by Objective Strategic Planning Education
1.4 Objectives of a Business Plan:
1. To continue our strategy of controlled growth and through improved management to continue to increase our net margin 2. To increase client satisfaction, through improved reporting, accuracy, timeliness and estimates of cost and value, together with a better understanding of our Client’s needs 3. Whilst maintaining our commitment to core water industry customers, continue to diversify into targeted markets in Energy, Rail & Scotland 4. To learn how to formulate an effective Business Plan. 5. To continue our strategy of controlled growth and through improved management to continue increasing our net margin 6. Operating the firm efficiently. 7. Funding the firm. 8. Seeking financing. 9. Arranging strategic alliances. 10. Obtaining large contracts. 11. Testing the viability of our plans. 12. Attracting key employees. 13. Business plan can uncover omissions and/or weaknesses in our planning process. 14. To organize our thoughts and ambitions for our business venture. 15. It can be used as a selling tool in dealing with important including our lenders, investors and banks. 16. Completing mergers and acquisitions. 17. To help banks and others who might lend us money. 18. Starting international operations.
1.5 Origin of the report: In order to fulfill the partial requirement of the BBA program, our respected course instructor of the Entrepreneurship Development and Small Business Management (MHR 303), Ms. Jesmin Sultana has assigned us to prepare a business plan. This business plan is a part of our course. She has approved our topic on Theme Park for our business plan. 1.6 Rationality of this study: Report preparing is a mandatory prerequisite for students willing to attain a BBA degree at Institute of Business Administration, University of Asia Pacific. Besides this, the issue of business plan has attracted the significant attention of academia as well as industry. Therefore, this study is very much significant in terms of modern business environment. 1.7 The scope of the report: The scope of the report was based on the annual reports & web site, input from interviews of marketing managers, operations managers, and financial managers of the fantasy Kingdom and Nandan Theme Park, survey on general people of Dhaka City. In-depth data were not always available on-demand due to some unavailable reasons. 1.8 Objective of the study: The broad objective of this report is to fulfill the partial requirement of the BBA program of UAP. The specific objectives aimed for this report is to conceptualize the business plan of a company. 1.9 Methodology: Information used to prepare this report has been collected from both the primary and secondary sources which together provided a more comprehensive information.
1.10 Collection of the data: A survey method was followed to gather primary information by interviewing manager of the companies with a questionnaire. We also conduct a survey on our potential target customers living in Dhaka to better understand what are their needs and wants. The secondary data was accumulated from annual reports, periodicals, articles and brochures published by the company, journals, research papers and articles from various online sources. A sample of our survey questionnaire is given below:
What are the main investment goals? Market leader Opening more branches throughout the country Participate in international business All of the above 3.Sample Questionnaire Questionnaire for competitors Starting Business 1. Why do you want to invest in this specific business? Profitable Expandable New segment Customer demand All of the above 2. Why do you locate your business here? Raw material Cheap transportation Availability of workforce 4 . Indicate the activities that you will undertake under your new business venture? Promotion Advertising Customer service All of the above Location 1. Where are the target clients? Rural areas Urban centers Rural as well as urban center Outside the country 2.
radio. How do you advertise? Through the media (television. Which income group of customers you are targeting? Middle class Lower middle class Upper middle class Upper class 5 . Do you do advertising for your business? Yes No 2. What techniques are used to attract new customers? Coupon Discount Gift Packages Others 2. Ecological requirements Near the customers Land availability Pricing 1. How do you price your service or product? Competitive price Markup method Others Advertisement 1.newspaper) Through the internet Through billboards Through word of mouth 3. What is your advertising budget? 5-10% of TC 10-15% of TC 15-20% of TC Others Consumers 1.
Competitors 1. Is your number of competitors increasing or decreasing? Increasing Stable Decreasing 5. 2. Who are your competitors? …………………………………………………………………………………………………. Are your competitors making profit? Profitable Highly profitable Incurring loss 6. How will you different from them? Capital 1. Does the company have an edge over the competition? ………………………………………………………………………………………. What are the sources of your capital? Bank loan Financial organization Owner’s capital Others New service (rides) Convenient price Customer service Others 6 . How much capital is needed to start this business? ………………………………………………………………………………………… 2.. 4. How will the product or service beat competition? Through aggressive marketing Through competitive pricing Through high product price 3.
.... 3... What’s your opinion about our new project? ………………………………………………………………………………………… 6............................ 7... How much do you want to pay for our service? 7 ...... What transportation service do you expect? Own bus service Other buses Others 8............... What do you do? Student Service holder Business man Others 2.. Is our location convenient for you (Ashuliya)? ......... Would you say that your business is profitable? Profitable Incurring loss Highly profitable 4... How many members in your family? ……………………………………………………………… 4....... What’s your age? ……………………………………………………...3... How does the company plan to grow further? ………………………………………………………………………………………… Questionnaire for customers 1......... How much do you spend per month? 15000-20000 taka 25000-35000taka Above 35000taka 5.....
How much unique our offer to you? Not so much Highly attractive Attractive 12. Which advertising media you are most expose to? Television. Do you need any facility for food in the park? Yes No 15. 250-350tk (per ride) 400-500tk Above 9. radio Print media Internet 11. Are you worried about the safety of the rides? Worried Very worried Not worried 14. Which package do you prefer? Family package Picnic package Couple package 10. What types of rides do you like? Water rides Roller coaster Magic carpet 3D show Others 13. What kind of food do you prefer? Snacks Chinese Fast food 8 .
These are – 1. 2.11 Limitations: There may be some limitations behind this report. What kind of entertainment show you prefer? Live concert DJ show All of the above 19. 3. People sometime seem very unfriendly while asking questionnaires. 9 . we did not prepare any business plan. Do you like to be a member in our park? Yes No 20. Do you prefer others entertainment programs like concert show on special occasion? Yes No 18. That is why we faced some problems to prepare the report because of new comers. What kind of membership do you prefer? Bronze Silver Platinum Gold 1. What attracts you most? Coupon Gift Free ride Packages 17. Bangla food Any kind of drinks 16. Before this report. In the point of view of Bangladesh there was lack of information which we searched from internet.
We are failed to survey outside of Dhaka city. shisupark was established for entertainment of the people of Dhaka city in Bangladesh.Description of the Industry: In 1980 at first the theme park concept were introduce in Bangladesh. Now this park has become market leader to capture maximum market share in theme park industry in Bangladesh. 2. 7. So for fulfilling these types of demand of peoples. But due to some poor strategic management they are the second market share holder of theme park industry in Bangladesh. Our Paradise Theme Park is going to compete with them by providing better service than any other existing parks of the country. Since these two parks serves only children’s. The park fantasy kingdom provides entertainment service as foreign theme parks. Some time the managers provide wrong information. The Managers of other theme parks did not share enough information with us due to their privacy. This park is a major competitive theme park of fantasy kingdom. That’s why after that another theme theme park was established at Gulshan named wonderland. 10 . Savar. After that another theme park named Nondon Park was introduced by nondon group of companies which is situated at Nobinagar. 5. the renowned concord group of companies was introduce the largest theme park in Bangladesh named Fantasy Kingdom. 6. After also peoples were not satisfied comparing with neighborhood countries entertainment. The market survey is not sufficient to justify the total market condition of Dhaka city. At that time only one theme park named. This park also provides entertainment service as foreign style.4. After that time another theme park was established in Shamoli named shishumela for fulfilling peoples demand.
Dhaka Fun Unlimited Entertainment Service [Theme Park] 50 acres www.3.bd Partnership(6 partners) Map of Paradise Theme Park: 11 .paradisethemepark.Description of Paeradise Theme Park: Name Location Mission Dialogue Product Type Area Website Business type Paradise Theme Park Sonargaon. Narayan ganj.com.
Logo of The Firm: 12 .
Description of the Service: Paradise Theme Park will provide service with the various international rides. Adventures rides will be categorized by three types of segment: Family Rides Thrilling Rides Children Rides Adventurous Rides 13 .4. The park mainly categorized by two types of entertainment Adventure World Water World Adventurers World: Paradise Theme Park will provide service with various adventures and exciting rides.
14 . Roller Coaster (DRAGON EXPRESS) STATISTICS Length: 200 mtrs Top Speed: 80 k/ph Ride Duration: approx 1. (Rectangular) Top Speed: 30 k/ph Ride Duration: approx 2 mins Number of cars: 15 Each car contain: 2 passenger Requirement: Minimum 120 cms. Manufacturer: Built in Germany Bumper cars STATISTICS Length: 1800 sqf. heart pumping scream rides in the country get down to Paradise Theme Park.4.1 Thrilling Rides For some of the most spine-tingling. There are five thrilling rides we will provide to our adventure lover customers.30 mins Number of Passengers: 14 Requirement: Minimum 150cms.
137cm unaccompanied Manufacturer: Built in Germany Giant Splash STATISTICS Ride Duration: 5 Mins. Swings in 75 degree arc. Ride Duration: 1min 30secs Number of Passengers: 54 Requirement: 107cm accompanied.Bounty’s Revenge STATISTICS Height: Stands at 14m. Manufacturer: Australia 15 . Number of boat: 10 Each boat contain: 4 Passengers Requirement: Minimum 150 cms.
ZOZO Train STATISTICS Length: 300 meters Top Speed: 25k/ph Ride Duration: approx 3 mins Number of Passengers: 54 Requirement: Any height applicable 16 .2 Family rides: Paradise Theme Park will provide service through family rides .Reef Diver STATISTICS Height: 60 meters Speed: 50 k/ph Ride Duration: 1min Number of Passengers: 34 Requirement: 107cm accompanied.catering for the younger thrill seekers. 137cm unaccompanied Manufacturer: Built in Germany Attention: “Thrill ride is not for the faint-hearted!" 4. slightly less adventurous and tiny tots but still guaranteed to delight.
Ferris wheel STATISTICS Height: 150 Foot Top Speed: Normal Speed Ride Duration: approx 2. Manufacturer: Built in England Bumper Boats STATISTICS Height to operate bumpers: 122cm Height to be a passenger: 90 cm Ride Duration: approx 5 mins Number of boats: 12 Each boat contain: 1passenger Maximum weight: 136kg Requirement: Not below 3 feet Manufacturer: Built in England 17 .30 mins Number of Passengers: 52 Requirement: Minimum 150cms.
Paddle Boats STATISTICS Ride Duration: 10 mins. Number of Passengers: 2 Weight Requirement: 150kg (2 riders) Manufacturer: Built in England 4D Cinema STATISTICS Capacity: 300 seats Sound System: Dolby Digital Environment: Air-conditioned Manufacturer: Built in England 18 .
) Height Requirement: Minimum 150cms Manufacturer: Built in England Speed Way STATISTICS Ride Duration: 05 mins. Number of Passengers: 2 Weight Requirement: 150kg (2 riders) Height Requirement: Minimum 150cms Manufacturer: Built in England 19 . Number of Passengers: 16 Weight Requirement: 90 kg each (max.Magic-Carpet STATISTICS Ride Duration: 10 mins.
30 mins Number of Passengers: 52 Requirement: Minimum 150cms. Manufacturer: Built in England Rail Rider STATISTICS Height: 4m Length: 500m Top Speed: Pedaling power Number of Passengers: 34 Requirement: 90cm Weight Requirement: 150kg (2 riders) Manufacturer: Thailand 20 .Swing Rides STATISTICS Height: 150 Foot Top Speed: Moderate Speed Ride Duration: approx 2.
(Rectangular) Top Speed: 40 k/ph Ride Duration: approx 2 mins Number of cars: 15 Each car contain: 2 passenger Requirement: Minimum 120 cms. Number of Passengers: 40 Requirement: Minimum 150cms.Lifting Boat STATISTICS Height: 300 Foot Top Speed: Moderate Speed Ride Duration: approx 10 mins. 21 . Manufacturer: Built in England Crazy Car STATISTICS Length: 2000 sqf.
Space Wheel STATISTICS Top Speed: 40 k/ph Ride Duration: approx 2 mins Number of Chairs: 50 Each contain: 1 passenger Requirement: Minimum 120 cms. Manufacturer: Built in Australia Speedy Cup STATISTICS 22 . Manufacturer: Built in Australia Flying Kite STATISTICS Top Speed: 60 k/ph Ride Duration: approx 3 mins Number of Chairs: 25 Each contain: 2 passengers Requirement: Minimum 120 cms.
Top Speed: 50 k/ph Ride Duration: approx 3 mins Number of Cups: 20 Each contain: 3 passengers Requirement: Minimum 120 cms. Manufacturer: Built in England 23 . Manufacturer: Built in Australia Magnetic Train STATISTICS Top Speed: 80 k/ph Ride Duration: approx 5 mins Number of Container: 15 Each contain: 5 passengers Requirement: Minimum 150 cms.
4.catering for the children who want to get little bit adventurous and tiny tots but still guaranteed to delight. Number of Passengers: 12 Weight Requirement: Max. Mini Wheel STATISTICS Ride Duration: 3 mins.40 kg Height Requirement: 50cms Manufacturer: Built in England Mini Train STATISTICS Length: 200 meters Top Speed: 20k/ph Ride Duration: approx 3 mins Number of Passengers: 34 Requirement: Any height applicable 24 .3 Children Rides Paradise Theme Park will also provide service through children rides .
Little Leaper STATISTICS Top Speed: Drops 2 metres per sec Number of Passengers: 6 Requirement: 90cm Manufacturer: Zamperla Rides Coffee Cup STATISTICS Top Speed: Normal Rounding Number of Passengers: 4 Requirements: 90cm Manufacturer: Zamperla Rides 25 .
STATISTICS Top Speed: 40 km/h Number of Passengers: 2 Requirements: 90cm Manufacturer: Zamperla Rides
Little Speed Boat
STATISTICS Top Speed: 30 km/h Number of Passengers: 01 Requirement: 90cm Manufacturer: Thailand
STATISTICS Top Speed: Normal Number of Passengers: 6 Number of Rides: 10 Requirement: 90cm Manufacturer: Thailand
STATISTICS Top Speed: 50 km\h Ride Duration: approx 1.30 mins Number of Passengers: 16 Requirements: 90cm Manufacturer: Zamperla Rides
STATISTICS Top Speed: Normal Number of Passengers: 12 Number of cars: 06 Requirement: 90cm Manufacturer: Zamperla Rides
STATISTICS Top Speed: Normal Number of Passengers: 8 Number of cars: 06 Requirements: 90cm Manufacturer: Thailand
Swing Horse STATISTICS Top Speed: 20km\h Number of Passengers: 30 Number of Horses: 15 Requirement: 90cm Manufacturer: Australia Mini Air Craft STATISTICS Top Speed: Normal Number of Sits: 6 Number of Passengers: 6 Requirements: 90cm Manufacturer: Thailand 29 .
Digger Land STATISTICS Top Speed: Drops 12 metres per sec Number of Passengers: 8 Requirement: 90cm Manufacturer: Zamperla Rides Video Games STATISTICS Number of Gamers: 10 Screen: Wide Sound: Smooth Requirement: 90cm Manufacturer: Australia 30 .
splash pools for the very young. and everything else you may need for some splashing fun! Water Mountain Mat Slides STATISTICS Duration: Unlimited Number of Passengers: 01 Weight Requirement: 90kg Length: 150 mtrs Requirement: 100cm. restaurants. DJ shows. dance zones.4 Water World Open all year round. changing areas. 31 . Here people will get wet and wild with their family and friends… Located within the Paradise Theme Park where will have thrilling waterslides for older kids.Crazy Bus STATISTICS Top Speed: Normal Number of Passengers: 26 Requirements: 90cm Manufacturer: Zamperla Rides 4. No eyewear and no jewelry permitted for safety. Paradise Theme Park will also provide service with the water slides.
Rocky Mountain Rapids STATISTICS Number of Passengers: 1 Requirement: 110cm. No eyewear and no jewelry permitted for your safety. No eyewear and no jewelry permitted for safety. 32 . Weight Requirement: 90kg (single tube) Length: 160 mtrs Duration: Unlimited Aqua Super 6 Racer STATISTICS Length: 110 mtrs Top Speed: 40 k/ph Ride Duration: approx 10 secs Number of Passengers: 6 Requirement: 110 cms.
Depth . Mum & Dad can even relax on the lawn and watch! Pool Slide STATISTICS Length: 130mtrs Top Speed: 50 k/ph Ride Duration: approx 10 secs Number of Passengers: 2(one slide) Requirement: 110 cms.3 meters of water. it makes this water playground a favorite for the younger children. No eyewear and no jewelry permitted for safety 33 .Secret Cove Pools Two Pools with 4 interconnecting waterslides.0. With a Dragon & Spooky tree water features.
No eyewear and no jewelry permitted for safety Wave Pool STATISTICS Length: 300mtrs Wave: High Ride Duration: Unlimited Number of Passengers: 300 Requirement: 110 cms. No eyewear and no jewelry permitted for safety 34 .Rocky Island STATISTICS Length: 130mtrs Top Speed: 50 k/ph Ride Duration: approx 10 secs Number of Passengers: 6 Requirement: 110 cms.
No eyewear and no jewelry permitted for safety Swan Boat STATISTICS Length: 200mtrs Top Speed: 50 k/ph Ride Duration: approx 2 mins Number of Passengers: 12 Requirement: 110 cms. No eyewear 35 .Cannel Way STATISTICS Length: 180mtrs Top Speed: 50 k/ph Ride Duration: approx 5 mins Number of Passengers: 8 Requirement: 110 cms.
4.00 am Park Close : 9.5 Schedules and Facilities: Age Scheduling Segmentation Children rides Family rides Thrilling rides Age 5-12 13-above 15-35 Quantity 15 15 5 Opening & Closing Times: Weekdays Park Open : 11. Towels and swimming trunks for hire or purchase For health and safety reasons.00 am Park Close : 10. toilets & showers. children under 10 years of age must be accompanied by a responsible adult.00 pm Friday & public Holidays Park Open : 10. 36 .00 pm Other Facilities: Water Park Facilities We will have: Separate changing rooms for men and women with lockers. We will have fully trained lifeguards all over the water park.
For groups. High Fly Station: Spicy Fried Chicken. We will have 10 buses which stops at various busy areas of Dhaka City. 4.. Basically we will target three types of following income groups: Upper Class Upper –Middle Class Middle Class Lower-Middle Class Corporate Clients and Groups: Paradise Theme Park will provide as a destination for group outings. picnics or company family days. companies....Restaurant facilities Big Fort Restaurant: A superb Thai and International menu at this restaurant where diners eat in a castle surrounded by dinosaurs. lagoons and mist pools. Fries & so many on.. Burgers. universities and other organizations we host: Birthday Parties Company Picnics Group Outings Family Days 37 . Bus service Paradise Theme Parkwill provide service through their own transportation service. schools.6 Customer: Paradise Theme Park will segment their customer on the basis of income level.. Mouth-watering pizza and BBQ wings are some of your favorite dishes available here. Sea Shore Cafe: Set in a lagoon and surrounded by water on all sides. the Sea Shore Café is an ideal place to while away the afternoon.
38 . Rahimafrooz GMG Airlines Etc. MM Ispahani Nestle Bangladesh Keya Cosmetics Ltd.Wedding Parties Conferences We will try to make as a corporate client with some renowned following companies: Airtel Banglalink Robi Grameen Phone Nokia Ericsson Walton Standard Chartered Bank Citi Bank HSBC Homebound Cocacola Pepsi KFC Pizza Hut BFC Dominos Hop Lun Bd.
that’s why customer have to pay extra amount for entrance in water park which is not desirable for today’s customer. Fantasy kingdom 2. It has approximately 25 acres area.4. It is situated 30 minutes distance from Dhaka city. They provide good service with this rides with high amount of charges. They have around 25 types of rides. The one thing is that they have also water park which is excluded from the fantasy kingdom. In spite of the water park is included in the main park. but the water park is included within their main park. after that also customers have to pay extra amount for special eater related rides which is also not desirable for customer. 1. Nondon Park Nondon Park is a second largest theme park in Bangladesh but fron the area point of view it contains around 33 acres then other existing parks in Bangladesh. They have also no own transportation facility.7 Competitors There are two well known and big theme parks in Bangladesh. Nondon park Fantasy Kingdom Fantasy Kingdom is one of the largest and number one theme park in Bangladesh. 39 . The park is situated around 60 minutes distance from Dhaka city. The park is well design with various rides. Although they have captured more than40% market share in theme park industry as a leader.
television. The image we will project by telling people about our business will be the key factor to attract and retain our customers. telephone. FMradio. rather than repels them. internet.1 Advertising: Advertising is any paid form of non personal presentation and promotion of ideas. Advertising Media The most important thing for Paradise Theme Parkto choose the advertising media. and adventures. newsletters. 40 . billboards and outdoor displays. magazines. or services by an identified sponsor. which are the advertising outlets. goods. we have decided on three major components: • Adversising • Sales Promotion • Publicity 5. joy. brochures.5. Image of an organization and its profit margin are positively related. direct mail. Our advertising massage is our international rides and exclusive services will thrill customers’ mind with cheer.Marketing Plan Image: To get business we need to project an image that attracts potential customers and clients. More renowned the business is the greater is the profit margin. including newspapers. fun. To develop the image of PARADISE THEME PARKTHEME PARK.
We will use the following selected newspaper: • • • • • • The Daily Prothom Alo. The Daily Jonokontho. good local market coverage. Newspapers allow us to reach audiences from small local communities to national readerships in the millions. 41 . The Daily Ittafaq. So newspaper is the best media for our Paradise Theme Park. Frequency: Before weekly holidays. The Daily Jugantor. The Daily Star. timelines. The Holiday. broad acceptance and high believability.We will use the following media: Print Media Newspapers: Newspaper advertising is flexibility.
and motion. Ekuse tv. and good pass-along relationship. The Star. long life. credibility and prestige. Rtv. Anonna. Banglavision. appealing to the senses. Channel i. high attention & high reach. Electronic media Television Television media is the most favorite and powerful advertising media for any product. highquality reproduction. • • • • Anondo Alo. We will use the following selected televisions: • • • • • • • Ntv. then the cost will be lower for per person. Desh tv. 42 . sound. Television advertising is combines sight. That’s why we will use following Magazines as advertising media. Bichitra. Paradise Theme Park will mainly broadcast its advertising within the most popular programs.Magazines: Magazine has high geographic and demographic selectivity. ATN Bangla. Frequency: Once a month. Although the Television Media is very expensive but if we calculate the reach of the message.
In this advertising we will use billboard & banner. park opening time. That’s why Paradise Theme Parkwill choose popular following radio stations: Radio Frequency: 3 times per day. People can easily access to this site & get detail informations about us like ticket price. so Paradise Theme Park will also give advertise through internet.com. low competition. Outdoor Outdoor is the other advertising media for Paradise Theme Park. Web Media Internet Internet is the most important advertising media now a days. low cost.adventureworld. We will establish billboard following locations: 43 .radio is another electronic media which is very popular now a days and also first reachable to teenagers.Frequency: 5times a month. membership details &so on. We have already bought an Internet Domain. Our Internet address is www. Because outdoor has flexibility. FM-Radio Fm. high repeat exposure.
every Eid day. Our company logo and name will be printed on the body of buses in a very colorful manner. 44 . valentine day. To promote sales Paradise Theme Park will take some effective promoting tools and will arrange various programs for increasing sales. mothers day. Raffle draw Paradise Theme Park will arrange a raffle draw program for theme park visitors on every public holiday with prizes.• • • • • • • • • Dhanmondi Banani Baridhara Uttara Motijheel Firmgate Gulisthan Kachpur Sonargaon Mobile Billboard: We will also advertise through our own bus services. Discounts Paradise Theme Park will give discounts on ticket prices of every special days like fathers day. Paradise Theme Park will also arrange a training program for sales persons of the park. Independence day and so on. 5.2 Sales Promotion Paradise Theme Park will promote sales with the best effort.
or at times counter negative events or news stories. what is hoped to be achieved 45 . there should be clear statements of what makes the business different from its competitors. Nevertheless. 5. process. They may want to increase awareness of their products. to gain recognition for employees and accomplishments.3 Publicity Like advertising and sales promotion. or occupation of disseminating information to gain public interest. Publicity is actually part of public relations. to celebrities. The product could include anything from traditional goods and services. Publicity is all about informing the public about a business’s existence and its activities. it is transmitted by mass medium in news story form and is not paid for directly by a sponsor. Again.Concert Paradise Theme Park will also arrange concert with renowned celebrities on every public holiday and special day which will be free for the visitors. publicity is a non-personal form of communication. Firms attempt to gain publicity for several purposes. Publicity is the deliberate attempt to manage the public's perception of a product. Before publicizing PARADISE THEME PARK. publicity is the act. or works of entertainment. a set of communications activities designed to create and maintain a favorable public image for a firm. to build a positive image with the general public.
Grand Opening When the business will come into existence. it can do so by meeting the press. Carry Business Cards 46 . the first thing to do is to create the excitement through a knock out grand opening celebration. there will be an attractive sign board of our company. After having a clear picture of what is hoped to achieve. changes any kinds of facilities and want the public to know about new arrivals of products. Contests Paradise Theme Park will take part in different types of contests and will promote its products.through publicity plan. Meet the Press When Paradise company that sign Theme Park will go for any product extensions. publicity plans should be designed by putting greater emphasis on it. and what should be the target media. The following will be done to publicize PARADISE THEME PARK. Sign Board Outside of our theme park. People will be able to know our through board. who are the target customers.
logos. by which they will also promote the customers by giving them our company leaflets. BFC. ballpoint pens. magazine ads and articles about Paradise Theme Park will also help to get the targeted publicity for Paradise Theme Park. Paradise Theme Park will get publicity. Media Newspaper ads. Specialty Advertising Paradise Theme Park will put its logo and slogan on calendars. special offers on our park upon purchase of foods of predetermined amounts. note pads. letter head are some important tools to get publicity for Paradise Theme Park. Setting up Company Website Paradise Theme Park’s website will be set up which will have detailed information about it. In this way. all these we will also create publicity of our business by following waysEvent sponsorship Make an analysis or prediction Conduct a poll or survey Issue a report Celebrate an anniversary Road & Street show 5. Pizza Hut etc. 47 . T-shirts and will give them to prospective customers.4 Other Marketing Strategies: We will also go for an agreement with KFC. Besides. These will help to spread the word about Paradise Theme Park.Business cards.
250 Tk.6 Location of Our Project Location selecting is an important factor for the organization.KFC Pizza Hut BFC 5. In here we will choice that particular location that is suitable and also minimize the cost and maximize the profit for the organization. Paradise Theme Park will be located at Sonargaon. Children above 3ft.5 Pricing Policy: To compete with other theme parks we are going to set prices by following competitive methods.1600 [4 persons] Contact:+88025252501-9 Tk.g. 48 .150 Tk.Fantasy kingdom.50 Tk. Children below 3ft.Narayanganj in Dhaka. It is the western side of Dhaka. Other theme parks (e. It will be approximate 45 minutes distance from Dhaka city. . Nandon) are located at the eastern side of Dhaka. Adult Entry Rides[per] Family Package Picnic Packages Free Free Tk.50-80 5.
Reasons for choosing location: Beautiful and Lucrative site. Easier communication. SWOT Analysis: Strength Various rides Own transportation facilities The land of park area is own. not leasing High skilled employees Large area. 6. Pollution Free Environment. for further business expansion Natural based environment unique international Weakness We have insufficient money to operate our business. Scope for Expansion. High cost structure 49 . Sufficiency of Public Utility. Availability of Workforce.
) Accident cause during transportation. Threats: Inflation Political instability A new competitor in home market Cost of technology investment Competitor has a new. Partially controllable: Damages of rides equipment due to fire. Inflation of money. Controllable: Operating problems of rides. Damages of assets (Vehicle.Opportunities: Technology advancement. Competitive risk. Office equipment. Changing customer needs. Electricity failure. Dissatisfied customer. AC etc. innovative product or service Tax increases Economic pressure 7. 50 . Employee conflict. Risk Management: List of Risks: We have categorized the risks in three categories: Uncontrollable: The political instability in Bangladesh.
Plan and implement policies to beat competition. no. Employing more experienced personnel. Dhaka 1209 Mob: 01674909602 Email: imroz@paradisethemepark. Make alternative provisions for power supply.com 51 . 95.no. 41/c. Email: lamia@paradisethemepark. the following actions should be taken: Make a satisfactory working environment for employees. Chairman Goli. Maintaining & upgrading equipment. The agreement is made within the following six persons. 2) Lamia Hossain.Rd.savar.Dealing with the Risk: To deal with the risks listed above. Monneswar Road.Dhaka. Jigatola.no. 8. guard etc. 3) Gobinda Ghosh. Shift the risk by obtaining suitable insurance policy. 4/A. Partnership Agreement Paradise Theme Park Nabinagar. Dhaka 1207. 1) Imroz Mahmud. Bangladesh. West Dhanmondi. Make adequate planning to absorb the risks. Offering the most adventurous rides and best customer service.com. H. H. Providing iron bar on windows. Dhaka Mob: 01671487961 Email: gobinda@paradisethemepark. Telephone: +88025252501-9 1.com. Dhanmondi. Shankar. Mob: 01674669849. Extensive training on new equipment or procedure. Maintaining adequate security. 36/b.
11/A. The amount of investment by each partners are as follows: Name of Partners Imroz Mahmud Share Investment amount (in taka) 16. Rd. 36/b. H. Dhanmondi. Dhanmondi. Mob: 01815265349. 180. Dhaka 1209.67% 16. Jigatola.67% 100% 300000000 300000000 300000000 300000000 300000000 300000000 Lamia Hossain Gobinda Ghosh Nabila Rahman Sajal Ahmed Pongkaj Sharma Total 180.00.67% 16.no.no.67% 16.67% 16.000 3.com 2. H.00.67% 16.Road no.The profit and losses will be shared equally among partners. 14/b.00.no.com 6) Pongkaj Sharma.27. Dhaka 1209Mob: 01923340835. Email: nabila@paradisethemepark. Dhaka. The type of the business is a theme park business & the investment requirement is total amount tk. Email: sajal@paradisethemepark. 52 . Monneswar Road.com 5) Sajal Ahmed.00. Mob: 01673710146. 23/A.000. Email: firstname.lastname@example.org) Nabila Rahman.
5. Sec-9 ii.The important duties of the partners are. Decision making for every possibility will be done by Imroz Mahmud. iii. Unlimited liability: Every partner is liable for the acts of the firm done while s/he is a partner. and to render true accounts and full information of all things affecting the firm to any partner or his legal representative. i.4. Each partner can draw 65% of their income and remaining 35% will go to retained earnings. Sec. The third party will not be treated as a partner. are determined by the agreement of the partners. Sec16 (B) v. iv. s/he shall account for and pay to the firm all profits made by him on the business. The rights of partners. every partner has some right to act on behalf of the firm. Full Information: Partners are bound to carry on the business of the firm to the greatest common advantages. Justice. Any partner. Faithfulness: True accounts. But. He has express and implied authority. 10. NO secret profit: If a partner carries on any competing business of the firm. Sec-25 6. 7. or third party). who wants to leave. who is capable enough.13(B) No private benefit: A partner cannot use the partnership properties directly or indirectly for his own benefit. Each partner has a chance to write down. he should be expelled from the business and this contract will be isolated. If anyone become accuse of doing a bad situation. and the relations of partners to one another. If it is high. Managing Director of Paradise Theme Park. to be just and faithful to each other. If anyone become disabling or incase of death. 53 . 8. As well as this contract will be broken down. Equality of losses: Subject to any contract to the country. children. partners are bound to pay the losses of the firm equally. has the right to transfer his ownership to another person. 9. The liability is joint and several. the authorized people will get the amount of the invested money. the name of his authorized nominee (Wife. he must be punished based on the intensity of the impact.
18. 15. Right to share profits after retirement: If after retirement. 19. 54 .13 (b). 13. Conduct of business: Every partner shall have the right to take part in the conduct of the business – section 12 (a). 14. A partner has the right to get the firm dissolved under appropriate circumstances.11. Before doing this. Sec-37. He has express and implied authority. All individuals of this partnership business are liable for payment of income tax by maintaining government regulations in regarding sector. Every partner has some right to act on behalf of the firm. Sec. 16. Equality of profits: The partners are entitled to share equally in the profit earned. 17. Paradise Theme Park will complete the licensing requirement by the concerned authority. at their option. an outgoing partner can be prevented from carrying on a similar business within a specified period or local limits. 12. Right to carrying on a competing business: By a special agreement. Upon dissolution. the partners have the right to get accounts of the firm and surplus assets according to their shares. the continuing partners carry on the business of the firm with the property of the firm the outgoing partner is entitled to get share of profits or 6% per annum of his share of the property of the firm. Paradise Theme Park partnership agreement will be registered by the authorized register.
This is why nowadays the organizations signed the Job Specification and Job Description so that they are totally aware of the situation and later they can’t raises their voice.1 Work policies Work policies are one of the important things. jobs are compared in order to determine each day’s appropriate worth within the organization. There are certain factors that should be included in work policies that may affect employees. Fire extinguisher will be present on the spot.00 am to 4. Job evaluation is the process whereby an organization systematically establishes its compensation program. 55 . Due to poor labor law and increasing number of welfare organizations in the country. First aid box will be there for small injuries. The purpose of policy is to provide guidelines for administering a modified duty program. 2. In this process. COMPENSATION: The most important and the most vital work of a human resource manager are to plan the compensation program of an organization’s employees. the workers sometimes want to fulfill unfair means.00 pm SAFETY ACCIDENT PREVENTION: 1. We have considered certain areas in which we will reveal details of our work policy. HRM 9. Clinic will be there to deal with serious injuries happened to workers at the time of duty. which the organization should consider very carefully. They are as follows HOURS OF WORKS: 10.9.00 pm 4.00 pm to 10.
or once employed. Vacation and holiday leave – This will be available for the employees if they are with the organization for a specified period of time. stay with the organization. If the employees are hurt at the time of working in the theme park. Employee’s Compensation . Once perceived as an added feature. c.This is for the employees at the park of Paradise Theme Park. Employee benefits have grown in importance and variety over the past several decades. a critical area of concern is what benefits to provide. special benefit programs will be provided. The injured employee will be compensated either by monetary allocation or by payment of medical expenses. Employers realize that such benefits affect whether or not applicants accept their employment offers. These considerations in an employment setting are called employment benefits. Common 56 . The benefit programs are explained below: a. they want additional considerations that will enrich their lives. For the employees of Paradise Theme Park. Today’s workers expect more than just an hourly wage or a salary. well organized package. necessary components of an effectively functioning compensation program. This differentiation is explained by the compensation program. The most important reward and indeed. b. employee benefit administration has transformed itself into a well thought-out.Employees exchange work for rewards. then any loss to the employees will be borne by the organization. But not all employees earn the same amount of money. Benefits are. the most obvious is money. Employee Benefits When an organization designs its overall compensation program. Sick leave – This benefit will provide the opportunity for employees to take sick leave and also get paid for their absence. therefore.
we will not lose skill workers and win the heart of the local people. The worker will receive a month or half a month salary depending on the situation in which they will be terminated. TERMINATION: The management will inform the concern worker a month ago that his job will be terminated at a said date. 57 . In this way. in that time he can’t work properly. GRIEVANCE: We will arrange a session every Friday for workers.practice would be to relate the length of vacation to the length of tenure and job classification in the organization. This will help the management to know what their workers have in their mind and by this way they can reduce the gap or miscommunication between them. This sort of open discussion will help the workers to feel that they are part of the organization. TIME OFF: If a worker is suffering problems related with family. where they will disclose their problems without any type of hesitation. If we allow him/her a couple of days leave the result will be better.
develop and implement the strategic plan for their company in the most cost effective and time efficient manner. This includes the staff.2 Key Personnel: Name Imroz Mahmud Lamia Hossain Gobinda Ghosh Sajal Ahmed Pongkaj Sharma Nabila Rahman Designation Managing Director Marketing Director Finance Director Service Director HR Director HR Manager Their Roles and Responsibilities: The role of a Managing director (MD) is to: Design.9. the customers. As the title suggests. Marketing Responsibilities Provide leadership on serving the client better Support sales team & distribution partners Manage advertising & promotions Manage client relationships Finance Director Managing the financial risks of the corporation. the budget. the company's assets and all other company resources to make the best use of them and increase the company's profitability. the Managing director needs to manage everything. 58 . The Managing director is responsible for both the day-to-day running of the company and developing business plans for the long term future of the organization.
analysis of data. and restaurant managers. Recruiting Hiring Training Organization Development Communication Performance Management Coaching Policy Recommendation Salary and Benefits Team Building Employee Relations Leadership Service Director: He is responsible for: Managing. 59 . Monitoring and directing the service managers. HR Director HR director has responsibility for all of the functions that deal with the needs and activities of the organization's people including these areas of responsibility. controlling. and directing all the operations in the park. security managers. as well as financial reporting to higher management. financial planning and record-keeping.
000 1.000 70.000 35.000 1.000 50.00.000 1.05.000 1.000 1.80.000 50.000 1.00.00.000 50.000 1.000 8.000 1.00.000 1.000 50.90.3 Staffing Plan: Designation Managing Director HR Director Finance Director Service Director Marketing Director HR Manager Finance Manager Accountant Service Manager Restaurant Manager Security Manager Marketing Manager Sales Manager Executives Engineer Driver Cook Boy Security Guard Sales Person Helper Total Number= No.00.000 80.000 1.50.00.000 18.00.000 8.60.9.00.000 1.000 25. of person 1 1 1 1 1 2 2 2 2 3 2 2 2 12 3 10 6 20 60 7 10 150 Salary per 150.80.000 50.000 1.00.000 1.000 35.00.000 60 .05.000 15.000 40.000 60.000 4.000 100.000 50.000 Total= Total salary 150.00.00.000 1.000 28.000 1.000 1.000 3.50.000 1.000 25.00.000 6.000 1.
9.4 Organogram: HR Director HR Manager Executives Executives Finance Director Finance manager Accountant Engineer Managing Director Service Director Service MAnager Driver Restaurant Manager Security Manager Marketing Manager Sales Manager Cook and Boys Security Guards Executives Sales Persons Operators Helper Marketing Director 61 .
53. of Visitors Total Sales [in taka] 2011 2012 2013 138.500 62 .10: Forecasting Results 10.00.77.000 12.000 11.] Jan 3900 1560 2340 200 8000 6400000 Feb 4050 1620 2430 400 8500 Mar 4500 1800 1800 900 9000 Apr 4500 2250 750 2500 10000 May 3750 2250 1500 3000 10500 8400000 Jun 3080 2310 2310 3300 11000 8800000 6800000 7200000 8000000 Rides Adult Children Family Water Total[visitor] Total [In tk.66.90.1 Sales Forecast: Rides Adult Children Family Water Total[visitor] Total [In tk.505 9.] Jul 3200 2400 2400 4000 12000 Aug 3820 2460 1920 4300 12500 Sep 4000 3000 3000 3000 13000 Oct 5000 3750 3750 1500 14000 Nov 5600 4200 4200 500 14500 Dec 5960 4470 4470 100 15000 9600000 10000000 10400000 11200000 11600000 12000000 5 Year Sales Forecast Year Total No.700 182.000 158.10.
30.000 900.000 15.82.000 20.000 63.90.40. May.000 20.000 5.000 61.50.000 Surplus/Deficit Cash Balance -7.000 800.00.000 67.000 950.500 945.000 10.000 50.16.000 60.00.000 50.000 10.000 850.000 28.00.000 Jun.90.000 10.000 64.000 5.000 50.30. 77.500 25.000 20.92.000 800.00.000 70.60.00.000 40.25.50.05.00.000 28.75.30.000 25.20.00.50.000 50.000 50.55. Apr.42.000 170.000 9.000 8.500 1.00.00.000 8.000 65.000 60.90.000 63.000 28.000 10.50.000 1.000 -2.92.000 77.2 Cash Flow Statements: From Jan-Jun  Particulars Jan. Mar.00.000 30.000 5.75.000 63 .95.000 11.000 70.000 73.000 50.000 10.000 800.00.000 Cash Receipts 56.54.000 5. 73.000 184.108.40.2060 7.880 241362 14.000 160.90.000 59.000 28.000 50.500 62.000 Total cash out 63.89.00. Feb.00.000 28.500 5.000 Sales Total Cash In 56.000 59.000 5.000 50.000 150.50.000 50.30.000 11.90.000 Cash Disbarments Utilities bills Telephone bill Repair cost Salary Tax on sale (15%) Transportation cost Food stuff Insurance Others Advertising 5.2014 2015 209.000 850.67.000 8.69.40.000 800.000 28.02.000 70.00.525 16.50.000 8.
000 11.000 5.00.000 15.000 91.62.60.000 50.000 28.00..000 91.000 98.50.000 Five Year Forecast: Year 2011 2012 2013 2014 2015 Surplus/Deficit Cash Balance 23.00.000 101.50.000 40.00.000 50.90.00.70.50.000 72.72.000 11.000 5.91.000 87.60.12.000 28.40.000 15.50.50.000 60.90.000 60.50.40.000 50.00.000 12.500 73.000 50.000 50.000 15.90.90.00.45. Cash Receipts 84.500 150.00. Nov.000 Cash Disbarments Utilities bills Telephone bill Repair cost Salary Tax on sale (15%) Transportation cost Food stuff Insurance Others Advertising 5.000 14.500 1.000 50.000 22.05.000 28.60.000 30.65.000 50.000 71.000 11.000 60.50.000 14.000 45.000 13.000 60. Dec.000 10.000 Balance 78.50.000 64 .000 10.000 28.000 23.000 75.000 50.From Jul-Dec  Particulars Jul.70.000 40.000 220.127.116.11.40.000 26.500 81.000 14.000 1.000 50.000 Total cash out Surplus/Deficit Cash 12.000 70.94.650 35.50.000 28.55.00. 87.000 13.00.000 10.000 12.000 70. Aug.000 60.90.000 12.77.75.000 40.500 17.000 5.000 98.75.850 40.00.00.87.00.000 1.80.000 50.000 Sales Total Cash In 84.000 28.000 5.92.60.00.00.000 12.55.000 50.00.000 40.000 18.104.22.168.000 170.000 1. Oct.000 5.000 1.500 22.00.000 Sep.01.000 10.00.000 160.05.
80.000 22.214.171.124.90.000 4.55.00.000 6.44.000 88.34.00.000 1. 2011 Particulars Revenue: Sales Total revenue Less: Expenses Amount [in taka] 9.10.3 Paradise Theme Park Income Statement For the Year Ended Dec.000 126.96.36.199.11.00.50.000 188.8.131.52.90.000 18.000 1.000 77.000 65 .21.66.000 Amount [in taka] Utilities bills Telephone bill Repair cost Salary Transportation cost Food stuff Insurance Others Advertising Depreciation Total Expenses EBT Less: Tax on sale (15%) EAT 65.29.17.00.000 6.35.01.60.13.000 9.68.000 5 Year Income Summary: Year 2011 2012 2013 2014 2015 Earning After Tax [EAT] 77.000 3.000 1.000 1.000 1.00.000 50.00.00.000 7.
31. 2011 66 .10.4 Balance Sheet For the Year Ended Dec.
480 237.554 67 .5 Year Financial Situations Year Amount [in taka] 2011 2012 2013 2014 2015 184.108.40.206.80.600 220.127.116.11.59.74.000 205.000 215.92.
00.000 5.000 10.00.00.00.000 1.000 31.000 20.000 1.000 50.50.000 150.000 2.00.000 200.00.00.00.000 10.00.e. Cost estimation: Fixed Cost Analysis: Fixed Cost Land Rides Generator Furniture Office buildings AC Sound system Lights Computer Television Fan Park construction Interior design Architect expense Water facilities Electric facilities Others Total Amount (TK) 25. i.000 1.51.5 Break-even Analysis At break-even point.00.00.00.00.00. neither less nor profit situation.00.00.000 68 .000 50.00.000 50.000 100.000 30. total cost and total revenues are equal.10.50.000 192.00.50.50.
51.000 28.00.000 50.water) Telephone bill Repair cost Salary Tax on sale (15%) Transportation cost Food stuff Insurance Others Total Amount(TK) 5.16.000 14.000 50.000 3.000 50.000 1.000 + 65.000 =193.00.00.000 10. 00.gas.00.Variable Cost Analysis: Variable Cost Utilities bills (electricity.00.60.000 65.90.000 Total Cost= Fixed cost + variable cost = 192.50.000 69 .50.
because Paradise Theme Park offers various packages. From previous records.It is very difficult to calculate the selling price per unit.000 /700-650 =3. Moreover.000/10000 =650 BEQ= fixed cost/Selling price per unit – VC per unit =192. 85. 00. Variable cost (VC) per unit= 65.000customers to reach break. we calculated that a person coming to theme park generates a sale of TK 700 And we are expecting to serve on average 10000 people per month. 02.000 We need to serve 3. 51. 02.even. our sales also include snacks and lunch as well. some enjoy all rides. 70 . 85.00. others enjoy a few rides.
39% 0.51% 82.8% 7.39% 85.5% 0.6% 10.56 0.25% 0.53% 71 .65% 0.5% 3.49% 83% 83% 9.15% 7.85% 4.25% 7.75% 4.5% 10.10. Equity Ratio Operating Expense Ratio Average Collection Period Return On Total Asset Return On Investment 79.9 0.79% 0.43% 80% 80% 9.5% 82.74% 4% 7.15 0.78% 79.6% 85.25% 4.78% 8.9% 6.95 0.75 0.6 Ratio Analysis Ratio 2011 2012 2013 2014 2015 Current Ratio Acid Test ratio Debt.
Conclusion Paradise Theme Park will be a big investment project of nearly Tk. 180. human resource. it can be said that Paradise Theme Park business is going to be a successful business. Therefore. financial and forecasting. In our business plan report. This business plan has documented that the establishment of Paradise Theme Park is feasible. 72 . every aspects of a business have been portrayed including marketing. marketing analysis.00.000. management expertise. and financial analysis support this conclusion. Considering industry trends. competitive analysis.Our business will provide entertainment service through various international rides and exclusive customer services like foreign theme park. We are hoping to become the market leader by the end of 2015.00. The company’s management hopes that the new theme park will fill up the satisfaction of the customers in whole country.
Kamrul Islam Operation Manager. Fantasy Kingdom Ms.bd 73 .google. Ram Prasad Sales Manager. Fantasy Kingdom Mr.org www.concordgroup. Nandan Park Web: www.com www.wikipedia. Asma Akter Marketing Manager.Bibliography Mr.com.
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