Photography and Sustainable Tourism
(With special reference to Tinsukia District)
Sri Deborshee Gogoi Assistant Professor, Department of Commerce, Digboi College -

Tourism today is one of the largest service industries in the world. Tourism can contribute towards socio-economic development through foreign exchange earnings, alleviation of poverty through employment generation, etc. However, this standard view of the tourism industry does not give a complete picture of the potential contribution that tourism can provide for developing countries. One effective way to scream the benefits of tourism is through ‘sustainable tourism’. Sustainable Tourism is the drive to make every tourism business and traveler ecologically and culturally sensitive by building environmental and cultural awareness into all aspects of the travel product and its consumption (i.e., general sustainability in tourism). Tinsukia, the easternmost district of Assam is blessed by Mother Nature with rich biodiversity, colourful people and their culture, huge reserve of natural resources and breathtaking landscapes. But in spite of its huge potentialities, ‘sustainable tourism’ has not geared any pace. This may be due to lack of proper initiatives by appropriate authorities, lack of awareness among people or may be due to poor promotional strategies. Photography can play a crucial role in this regard. Photography has been playing a significant role in promotion of tourism since its invention in 18th century. Photographs promote tourism when they appear in newspaper and magazine advertisements, in brochures, on billboards, railway stations, websites, and in television commercials. There is a need to study the promotional aspect of photography and its contribution towards creating awareness and popularizing ‘sustainable tourism’. The paper entitled “Photography and Sustainable Tourism (With special reference to Tinsukia District)” is basically concerned with the role that photography can play in promotion of ‘sustainable tourism’ in the district of Tinsukia, Assam.

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