The Evolution Of Web 3.

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Marta Strickland Nov 1, 2007

© 2007, Organic, Inc. All Rights Reserved.

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THE GREAT DEBATE

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0” Eric Schmidt. and I think you've just invented Web 3. SHM Project “Just as 'dot com' is the term for the first era of the Web. there will be a new term that bubbles up at the right time to describe the next era” Richard MacManus.0” Sonja Hyde-Moyer.0 is a marketing term. ReadWriteWeb “The Semantic Web (or Web 3. Evolving Trends “Web 2.0) promises to ‘organize the world’s information’ in a dramatically more logical way than Google can ever achieve with their current engine design. O’Reilly Radar 3 .0? People can not agree upon… the name the definition the existence buzz bu zz buzz buzz buzz buzz “Once the ‘point ohs’ come out. and 'web 2. there’s no stopping them. I say we should start Web 4.0 was so hot. how about Web 3.0' the second. CEO of Google “If Web 2.0? This has been a recurrent theme of would-be meme-engineers who want to position their startup as the next big thing.buzz What is Web 3. ” Tim O’Reilly. What the heck.” Marc Fawzi.

HOW THE WEB EVOLVES 4 .

and transmit data with duplication came interpretation and mutation with mutation came specialization genes better suited for certain tasks begun to work together • beneficial partnerships led to the first “organisms” 5 .The Theory of Biological Evolution In the beginning… • • • the world was full of genetic code this code formed into vessels of information the basic unit of biological information was known as: the gene • • • • the gene could store. duplicate.

syndication. technology. • the basic unit of cultural information is known as: the meme • groups of memes form together into “memeplexes” that form the basis of beliefs. etc. art. social eras. beliefs. • word of mouth. and social groups all have a role in the spreading of memes • the internet is the great big meme-machine 6 . feedback. fads. catch phrases. etc. earworms.The Theory of Cultural Evolution On an ongoing basis… • • • the world is full of loose ideas ideas that propagate from one mind to another tunes.

however. change the fabric of our internet culture 7 .Survival of the Fittest Only the best make it… • • • some memes are a flash in the pan some memes never even get so far as a flash some.

The Greater Good Tool + Tool = Better Tool… • • • Javascript & XML (AJAX) Yahoo! & Flickr Google & YouTube Who will buy out who? 8 .

HOW DID WE GET TO WEB 3.0 9 .

Web 1.0 the web as an information portal • information exclusivity. be the first to own the content • dividing the world wide web into usable directories • everyone has their personal own little corner in the cyberspace • lacks: - context interaction scalability 10 .

API) • lacks: - personalization true portability interoperability 11 .0 the web as a platform • focus on the power of the community to create and validate • the power of a seemingly freer form of organization (“tags”) • setting up “hooks” for future integration (RSS.Web 2.

0 Web 1.0 “the wildly read-write web” 1 billion+ global users (2006) focused on communities blogs sharing content Wikipedia XML. portals web forms directories (taxonomy) Netscape pages views advertising Web 2. RSS web applications tagging ("folksonomy") Google cost per click word of mouth 12 .0 “the mostly read only web” 45 million global users (1996) focused on companies home pages owning content Britannica Online HTML.The Evolution to Web 2.

0 What could it mean? • How will our information be organized? • Will we still do the “surfing” or will the machine surf for us? • Will the web look the same for me as it does for everyone else? • What technology will become commonplace? Obsolete? 13 .Introducing Web 3.

Web 2. People will use the tools they find most useful. when you know a book has chapters and a CD has tracks? • CHALLENGES - Human error and system abuse Selfishness. while RDF describes things. Why talk about a “page” in terms of style and links. advertisers must follow.The Semantic Web (The Next Big Thing?) The Semantic Web is “a web of data”. 14 . Where the people are. HTML describes documents.0 would have never worked (etc Wikipedia) • BOTTOMLINE (why we should care…) It’s not just for academics anymore. why take the time to teach the machine how to teach me? • OPPORTUNITIES - Those young people love their RSS feeds Data portability and sharing standards are so 2008 If we were all so selfish.

everywhere. all the time 15 .0 Meme Map THE SEMANTIC WEB Changing the web into a language that can be read and categorized by the system rather than humans ARTIFICIAL INTELLIGENCE Extracting meaning from the way people interact with the web PERSONALIZATION Contextualizing the web based on the people using it MOBILITY Everything.Web 3.

THE EVOLUTION OF THE WEB AS WE KNOW IT 16 .

and where you’d like to go next • contextual advertising becomes more engaging 17 . what you’ve been doing.Imagine… How will we search in Web 3.0? • • • semantic web makes search engines smarter specialized search will reign “bring me everything on ___________” will change to “bring me everything on __________ considering that it is a ___________” • • the context is me search engines understand who you are.

USER HISTORY SPECIALIZED SEARCH CONTEXTUAL WIDGETS SEMANTIC WEB SUGGESTED SEARCH 18 .

and google gadgets • Twine : Semantic Web. natural language and machine learning to make information and relationships smarter • • Swicki : community built search portals Powerset : the nuances of natural language 19 . user search history. google base.Search 3.0 Who is on the forefront? • Google : lot of tools under its belt including universal search.

0? • • social search results come to replace profile pages semantic web enables digital collections of all things you (photos.) • every interaction you make gets dumped into your digital lifestream.Imagine… How will we socialize in Web 3. etc. videos. blogs. but what you read to what you rate • • Twitter “tweets” meet the Facebook news feed online purchase behavior turns users into brand advocates 20 . not just what you write.

DIGITAL LIFESTREAM COLLECTED PROFILE DIGITAL ARTIFACTS SPONSORED CONTENT 21 .

0 Who is on the forefront? • Wink : people focused search engine that scans social networks. blogs. etc • • Twitter : the king of the microblog FOAF (friend of a friend) : my life in RDF.Social Networks & Blogging 3. platform for sharing information about people and their connections to each other • Google’s OpenSocial : bringing social networks together via useful applications • Facebook’s Beacon : turning users into brand advocates 22 .

watches.0? • • from anywhere anytime smartphones and alternative computer devices (game consoles. build and send content to your friends recommended media based on your history and preferences advertisers sponsor exclusive content 23 . tabletops) bring mobile web to the forefront • • • • build your own content channels TV goes social. kiosks.Imagine… How will we entertain ourselves in Web 3.

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SPONSORED CONTENT TRADITIONAL CHANNELS RECOMMENDATIONS PERSONALIZATION 25 .

0 Who is on the forefront? • Joost : online distribution of TV shows and video content.Entertainment 3. Android. etc : ongoing fight to develop the most media enabled mobile device (multiplayer gaming. set top box set for 2009 • Netflix : plans to support PS3 and Xbox as delivery platforms • Slingbox : TiVo-type box that allows access of recorded shows from mobile phone • iPhone. full YouTube) 26 .

0 “the wildly read-write web” focused on communities blogs sharing content XML.0 “the portable personal web” focused on the individual lifestream consolidating dynamic content the semantic web widgets.0 Web 2.The Evolution to Web 3. NetVibes user engagement advertainment 27 . RSS web applications tagging ("folksonomy") Google cost per click rich media. viral Web 3. drag & drop mashups user behavior (“me-onomy”) iGoogle.

Organic. All Rights Reserved. 28 .THANK YOU © 2007. Inc.

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